Global Gaming PR Lead

Razer Inc.; Irvine (CA); On-site; USD 98,000 - 163,000; Full time

Job summary

Razer Inc. in Irvine, CA is seeking a Public Relations Manager to lead PR execution for a portfolio of products and initiatives. You will report to the regional PR Lead and collaborate with the global PR team to drive awareness, engagement, and a strong brand reputation.

The role emphasizes strategic media relations, influencer outreach, and KPI-driven reporting, with opportunities to shape Earned Media campaigns and coordinate with marketing, events, and product teams.

Qualifications

• 6+ years of experience in a similar role.
• Excellent technical communication skills, verbal and written.
• Proficient at using AI to increase productivity and manage workflows.
• Highly organized individuals with an obsessive focus on project management.
• Able to develop execution campaigns with clearly stated objectives and target results.
• Possess a passion for technology and gaming.
• Work independently and capable of prioritizing and handling multiple tasks and projects concurrently.
• Execute Business Unit strategies and gain internal consensus on new strategies and tactics.
• Strong administrative, organization, and communication skills.

Responsibilities

• Lead PR execution for a key portfolio of products and initiatives.
• Develop regional strategies for North, Central, and South America.
• Present strategy to internal stakeholders including regional marketing leadership and global PR.
• Direct PR agencies and external resources.
• Implement Earned Media strategies to build brand awareness and loyalty.
• Develop relationships with core tech media and influencers.
• Represent the company as a spokesperson to the media.
• Establish media relations plans for new product launches.
• Manage KPIs and reporting tools to demonstrate results.
• Coordinate PR activities with promotional, events, and sales efforts.
• Staff events and develop winning presentations with Product Evangelists.
• Maintain a database of media contacts and foster relationships.
• Travel as needed to support campaigns.

Skills

Technical communication

AI productivity

Project management

Campaign execution

Technology & gaming passion

Independent work

Business unit strategy

Administrative skills

Communication skills

Education

Bachelor's degree or equivalent

Journalism or communications background

Tools

AI tools

Job description

Razer Inc. in Irvine, CA is seeking a Public Relations Manager to lead PR execution for a portfolio of products and initiatives. You will report to the regional PR Lead and collaborate with the global PR team to drive awareness, engagement, and a strong brand reputation.

The role emphasizes strategic media relations, influencer outreach, and KPI-driven reporting, with opportunities to shape Earned Media campaigns and coordinate with marketing, events, and product teams.