Director of AI Systems & Accessories Marketing

Razer USA Ltd; Irvine (CA); On-site; USD 140,000 - 233,000; Full time

Job summary

Razer USA Ltd. is seeking a Director of Product Marketing for AI Systems and Accessories in Irvine. You will define the global marketing vision, lead a international team, and shape go-to-market plans across consumer and professional segments.

You will translate on-device AI and thermal/ power design capabilities into value messages, drive revenue growth, and partner with Product, Sales, and executives to maintain market leadership in AI hardware.

Qualifications

• Extensive experience in product marketing spanning consumer and professional audiences.
• Proven ability to lead multi-product, global go-to-market strategies with measurable business impact.
• Demonstrated success as a people leader with experience scaling teams.
• Working fluency in AI computing concepts and translating technical capability into customer value.

Responsibilities

• Own the global product marketing strategy for AI Systems and Accessories, defining long-term positioning and go-to-market frameworks.
• Lead and manage a team of product marketing managers with direction, coaching, and career development.
• Set strategic direction for product launches across regions, ensuring cohesive messaging and differentiated positioning.
• Partner with Product Management to influence roadmap decisions, pricing strategy, and lifecycle planning.
• Translate on-device AI performance and other capabilities into clear customer messaging with engineering support.
• Own category-level business performance, including revenue impact and market share growth.
• Develop and oversee annual marketing plans and budgets for the AI portfolio.
• Act as the primary product marketing voice to senior leadership and executives.
• Drive competitive intelligence and market trend programs for strategy inputs.
• Champion thought leadership and brand storytelling across creator, professional, and enthusiast audiences.

Skills

Product marketing

Team leadership

Strategic thinking

AI concepts

Education

Bachelor's degree in Marketing or related

MBA preferred

Job description

Razer USA Ltd. is seeking a Director of Product Marketing for AI Systems and Accessories in Irvine. You will define the global marketing vision, lead a international team, and shape go-to-market plans across consumer and professional segments.

You will translate on-device AI and thermal/ power design capabilities into value messages, drive revenue growth, and partner with Product, Sales, and executives to maintain market leadership in AI hardware.