Public Relations Manager

Razer USA Ltd; Irvine (CA); On-site; USD 98,000 - 163,000; Full time

Job summary

Razer USA Ltd in Irvine is seeking a Public Relations Manager to lead PR execution for a portfolio of products and initiatives, reporting to regional PR Lead and supporting the global PR team, driving awareness, engagement, and brand reputation through strategic communications and media relations.

You will develop regional communication strategies for the Americas, manage agencies, build media relationships, and function as a spokesperson for product briefings.

Qualifications

• 6+ years in a similar PR role.
• Excellent technical written and verbal communication.
• Proficient with AI to boost productivity and workflows.
• Strong project management and organizational skills.
• Ability to design execution campaigns with clear objectives.
• Passion for technology and gaming.
• Ability to multitask and prioritize.
• Execute BU strategies with internal consensus.
• Strong admin and communication skills.
• Travel up to 10% as needed.

Responsibilities

• Develop and implement comms strategies for the Americas to support product initiatives.
• Present strategy to regional marketing, global PR, and business leads.
• Direct PR agencies and external resources; measure results with KPIs.
• Build relationships with tech media and influencers; act as spokesperson.
• Establish media relations plans for launches and hero products.
• Coordinate PR with promotions, events, and sales activities.
• Staff events and craft presentations with Product Evangelists.
• Maintain media contact databases and distribute samples.

Skills

6+ years exp

Technical communications

AI productivity

Project management

Campaign execution

Technology & gaming passion

Independent work

Cross-functional collaboration

Internal alignment

Education

Bachelor’s degree or equivalent

Job description

Job Responsibilities

The Public Relations Manager role is responsible for leading PR execution for a key portfolio of products and initiatives. Reporting to the regional PR Lead and supporting the global PR team, the PR Manager plays an integral role in the success of all public relations activities, driving awareness, engagement, and brand reputation through strategic communications and media relations.

Essential Duties and Responsibilities

Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives. Present strategy to internal stakeholders including regional marketing leadership, global PR, and business unit leads. Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results. Direct PR agencies and other external PR resources. Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty. Develop solid relationships with core tech media and influencers. Represent the company as a spokesperson for the media, including regularly briefing reviews on products. Establish strategic media relations plans for new product launches and hero products. Manage KPIs and maintain and leverage reporting tools to demonstrate results/success. Implement the organization’s public relations strategies, policies, and procedures. Staff events and develop winning presentations in tandem with Product Evangelists. Maintain a current database of media contacts and foster relationships. Coordinate public relations activities with promotional, events, and sales activities. Develop media target lists that align with stated product and corporate goals. Corporate PR support as needed. Manage the media targets and the distribution of product samples. Other duties as assigned.

Qualifications

• 6+ years ofexperiencein a similar role
• Excellenttechnicalcommunicationskillsboth verbal and written
• Proficient at using AI to increase productivity and manage workflows
• Highly organized individuals with an obsessive focus on project management
• Able to develop execution campaigns with clearly stated objectives and target results.
• Possess a passion for technology and gaming.
• Work independently and capable of prioritizing and handling multiple tasks and projects concurrently.
• Execute Business Unit strategies and gain internal consensus on new strategies and tactics
• Strong administrative, organization, and communication skills.

Education/Experience

Bachelor’s degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience. Journalism or communications background is a plus.

Travel Requirements

Travel as needed – approximately 10% of the time

Pre-Requisites : Salary Ranges

$97,783.00 - $162,972.00 (per annum) Disclaimer: Exact compensation may vary based on skills, experience, and location.

Equal Opportunity Employer

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

About Razer

Are you game? At Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “For Gamers. By Gamers.”, we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won’t just witness this evolution; you’ll help drive it.

Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn’t always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights.

Razer is proud to be certified a Great Place to Work® in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.

Equal Opportunity Employer (Secondary)

Equal Opportunity Employer At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed — including for disability or religious practices — so every team member can perform and contribute at their best.