Public Relations Manager

Razer; Irvine (CA); On-site; USD 98,000 - 163,000; Full time

Job summary

Razer in Irvine, CA is seeking a Public Relations Manager to lead PR execution for a portfolio of products and initiatives. You will report to the regional PR Lead and collaborate with global teams to build awareness, engagement, and strong brand reputation through strategic communications and media relations.

The role requires directing PR agencies, developing media relations plans for product launches, and managing KPIs with clear reporting.

Qualifications

• 6+ years of experience in a similar PR role.
• Excellent written and verbal communication skills.
• Experience using AI tools to streamline workflows.
• Strong organizational skills and ability to manage multiple campaigns.
• Ability to develop campaigns with measurable objectives.
• Passion for technology and gaming.

Responsibilities

• Lead PR execution for key product initiatives across Americas.
• Direct PR agencies and external resources.
• Develop media relations plans for product launches.
• Set KPIs and provide reporting to demonstrate results.
• Represent the company to media as a spokesperson.
• Coordinate PR activities with promotional, events, and sales teams.
• Build relationships with tech media and influencers.
• Establish strategic media plans for hero products.

Skills

PR strategy & execution

Media relations

Strategic communication

Project management

AI productivity tools

Public speaking

Education

Bachelor's degree or equivalent

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

The Public Relations Manager role is responsible for leading PR execution for a key portfolio of products and initiatives. Reporting to the regional PR Lead and supporting the global PR team, the PR Manager plays an integral role in the success of all public relations activities, driving awareness, engagement, and brand reputation through strategic communications and media relations.

Essential Duties and Responsibilities

• Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives.
• Present strategy to internal stakeholders including regional marketing leadership, global PR, and business unit leads.
• Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results.
• Direct PR agencies and other external PR resources.
• Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty.
• Develop solid relationships with core tech media and influencers.
• Represent the company as a spokesperson for the media, including regularly briefing reviews on products.
• Establish strategic media relations plans for new product launches and hero products.
• Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.
• Implement the organization's public relations strategies, policies, and procedures.
• Staff events and develop winning presentations in tandem with Product Evangelists.
• Maintain a current database of media contacts and foster relationships.
• Coordinate public relations activities with promotional, events, and sales activities.
• Develop media target lists that align with stated product and corporate goals.
• Corporate PR support as needed.
• Manage the media targets and the distribution of product samples.
• Other duties as assigned.

Qualifications

• 6+ years of experience in a similar role
• Excellent technical communication skills both verbal and written
• Proficient at using AI to increase productivity and manage workflows
• Highly organized individuals with an obsessive focus on project management
• Able to develop execution campaigns with clearly stated objectives and target results.
• Possess a passion for technology and gaming.
• Work independently and capable of prioritizing and handling multiple tasks and projects concurrently.
• Execute Business Unit strategies and gain internal consensus on new strategies and tactics
• Strong administrative, organization, and communication skills.

Education/Experience

Bachelor's degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience. Journalism or communications background is a plus.

Travel Requirements

Travel as needed - approximately 10% of the time

Pre-Requisites

Salary Ranges

$97,783.00 - $162,972.00 (per annum) Disclaimer: Exact compensation may vary based on skills, experience, and location.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?