Global Fund Marketing Strategist - Hybrid, Demand & Growth

CSC; Wilmington (DE); Hybrid; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

CSC is seeking a strategic, results-oriented Senior Marketing Specialist to drive global marketing initiatives for Fund Solutions and SPV management, coordinating across the Americas, EMEA, and Asia Pacific in a hybrid setup.

The role leads strategy, messaging, integrated campaigns, and sales enablement, working with senior leaders and global marketing colleagues to build awareness, generate qualified demand, and support growth in complex financial services.

Qualifikationen

• At least 8 years of B2B marketing experience in financial services or asset management.
• Experience in product marketing, positioning, demand generation, integrated campaigns, and go-to-market strategy.
• Understanding of alternative investment strategies, fund structures, and SPVs is strongly preferred.
• Excellent writing, presentation, and verbal communication skills, including experience working with executive stakeholders.
• Strong project management skills and experience using platforms such as Wrike to lead complex, cross-functional initiatives.

Aufgaben

• Develop and execute marketing strategies aligned with the growth objectives of CSC's Fund Solutions and SPV management businesses across the Americas, EMEA, and Asia Pacific.
• Create differentiated positioning and messaging for fund administration, loan administration, shadow accounting, middle-office, and SPV management services.
• Lead integrated campaigns across digital, email, content, events, public relations, social media, and other relevant channels.
• Establish and monitor KPIs, including campaign engagement, pipeline contribution, and return on investment.
• Support budget planning, track campaign spending, and evaluate investments against business priorities and results.
• Partner with regional business leaders and sales teams to translate commercial priorities, buyer needs, and market opportunities into marketing programs.
• Work with channel managers to coordinate campaign execution across marketing channels.
• Manage campaign plans, timelines, dependencies, reviews, and approvals through project management platforms.
• Lead priority marketing initiatives across global teams, maintaining clear accountability and high-quality execution.
• Develop sales enablement materials, including case studies, insight reports, presentations, and digital assets.
• Apply market, audience, and competitor research to strengthen go-to-market strategies and messaging.
• Turn complex fund and SPV topics into clear, compelling content and ensure consistent brand application.

Kenntnisse

Strategic thinking

Campaign planning

Cross-functional collaboration

Written and verbal communication

Project management

Tools

Wrike

CRM platforms

Jobbeschreibung

CSC is seeking a strategic, results-oriented Senior Marketing Specialist to drive global marketing initiatives for Fund Solutions and SPV management, coordinating across the Americas, EMEA, and Asia Pacific in a hybrid setup.

The role leads strategy, messaging, integrated campaigns, and sales enablement, working with senior leaders and global marketing colleagues to build awareness, generate qualified demand, and support growth in complex financial services.