Global Freemium Marketing Lead – GTM & Product Growth

Gen Digital Inc.; New York (NY); Hybrid; USD 190,000 - 215,000; Full time

Benefits offered by this job

401(k) match

Health & Wellness insurance plans

Employee Stock Purchase Plan (ESPP)

Unlimited paid time off

Annual education reimbursement

Wellness Reimbursement

commuter spending accounts

Legal assistance plans

Family support services

Exclusive employee discounts

Job summary

Gen Digital Inc. is seeking a Global Integrated Marketing Lead (Freemium) in New York, operating in a hybrid model with 3 days in the office. You will shape how we present Avast, AVG, Avira and CCleaner, leading storytelling, go-to-market and end-to-end campaigns across global markets.

You will partner with Product, Growth Marketing, Brand and Analytics to drive adoption, engagement and revenue growth, translating insights into optimized messaging and programs that scale across regions.

Qualifications

• 8+ years of experience in Integrated Marketing, GTM, Campaign Management or related disciplines.
• Experience leading go-to-market execution across both new product launches and campaign-led initiatives.
• A strong storytelling background with ability to craft compelling narratives that resonate with consumers and translate complex ideas into clear, engaging copy and campaigns.
• Experience partnering closely with Product Management and Growth Marketing teams.
• Experienced in evaluating campaign performance end to end, from pre-launch KPI setting through in-flight optimization to post-campaign reporting and insight generation.
• Experience operating within global, matrixed organizations.
• Experience working with global regional teams to adapt and deliver marketing programs across multiple markets.

Responsibilities

• Own brand and campaign narrative across the Freemium portfolio, from positioning to copy.
• Develop customer-centric stories that cut through and communicate product value.
• Create messaging and assets for product launches, campaigns and always-on marketing.
• Ensure consistent, on-brand storytelling across touchpoints and channels.
• Lead go-to-market planning and execution across new product launches and campaigns.
• Define target audiences, messages, launch priorities and success metrics.
• Partner with Product teams to align marketing to roadmap and customer needs.
• Drive launch and campaign readiness, coordinating across cross-functional groups.
• Develop integrated plans across paid, owned, lifecycle, affiliate, partner and regional channels.
• Localize programs for key markets in collaboration with global regional teams.
• Ensure messaging drives acquisition, engagement, conversion and retention.
• Translate insights into improvements across messaging and customer experience.

Skills

Consumer Storytelling & Messaging

Go-to-Market Strategy & Execution

Integrated Marketing Planning

End-to-End Campaign Management

Customer Acquisition & Conversion

Customer Segmentation & Audience

Marketing Analytics & Measurement

Cross-Functional Leadership

Project & Program Management

Executive Communication & Presentation

AI-Enabled Marketing Tools

Education

Bachelor’s degree or equivalent practical experience

Job description

Gen Digital Inc. is seeking a Global Integrated Marketing Lead (Freemium) in New York, operating in a hybrid model with 3 days in the office. You will shape how we present Avast, AVG, Avira and CCleaner, leading storytelling, go-to-market and end-to-end campaigns across global markets.

You will partner with Product, Growth Marketing, Brand and Analytics to drive adoption, engagement and revenue growth, translating insights into optimized messaging and programs that scale across regions.