Global Field Marketing & Events Lead

The Washington Post; Washington Township (OH); On-site; USD 121,000 - 202,000; Full time

Benefits offered by this job

Competitive medical, dental and vision

Company‑paid pension and 401(k) match

Three weeks of vacation and up to üç?3

Nine paid holidays and two personal

Job summary

The Washington Post's Arc XP division is hiring an Enterprise Field Marketing Manager to own the global event portfolio, from large trade shows to regional summits and executive dinners.

This is an individual‑contributor role reporting to the Global VP of Marketing, partnering closely with sales, customer success, product marketing, creative, and demand generation to turn in‑person experiences into pipeline.

Qualifications

• 5+ years of field or event marketing experience in B2B SaaS.
• Strong cross‑functional collaboration with sales, success, partnerships, and marketing teams.
• Experience ABM programs with target accounts.
• Strong project management, able to handle multiple events and deadlines.
• Experience with Salesforce and marketing automation tools.
• Excellent communication and stakeholder management.

Responsibilities

• Own end-to-end planning and execution of the global field event portfolio, including trade shows, regional summits, owned events, executive dinners, roundtables, workshops, third‑party sponsorships, and co‑sponsored partner activations, managing vendors, budgets, and timelines for each.
• Build a cohesive pre‑event, at‑event, and post‑event motion for every program, with a guest‑first approach that brings our brand and product to life for customers and prospects.
• Treat every event as a pipeline‑generating engine: set clear goals, maximize registration‑to‑attendance conversion, build targeted invite lists with sales, and own the follow‑up motion that converts engagement into meetings and opportunities.
• Partner closely with regional sales leaders, SDRs, and partner managers to align programs to territory priorities, target account lists, and pipeline goals; run or closely support ABM programs tied to event activity.
• Coordinate with channel and alliance partners on co‑marketing programs and joint events.
• Develop promotional materials and messaging for each event in partnership with product marketing, creative, and demand generation, ensuring awareness and sales execution.
• Manage the global field marketing budget and report on program performance (pipeline sourced and influenced, cost per opportunity, event ROI), using the data to double down on what works.

Skills

Field marketing

Event marketing

ABM programs

Project management

Salesforce

HubSpot

Cross-functional collab

Stakeholder mgmt

SaaS familiarity

B2B startup

Large & small events

Media publishing

Travel flexibility

Tools

Salesforce

HubSpot

Job description

The Washington Post's Arc XP division is hiring an Enterprise Field Marketing Manager to own the global event portfolio, from large trade shows to regional summits and executive dinners.

This is an individual‑contributor role reporting to the Global VP of Marketing, partnering closely with sales, customer success, product marketing, creative, and demand generation to turn in‑person experiences into pipeline.