Enterprise Field Marketing Manager

The Washington Post; Washington, Northern (District of Columbia, KY); Hybrid; USD 121,000 - 202,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Pension and 401(k) match

Paid time off (vacation/sick/holidays)

Parental leave

Job summary

Arc XP, a division of The Washington Post, is hiring an Enterprise Field Marketing Manager to own the global event portfolio—from large trade shows to intimate executive dinners—driving pipeline across regions. You’ll partner with sales, CS, product marketing, and demand generation to turn events into revenue.

You’ll manage budgets, vendor relationships, and timelines, build cohesive pre-, during, and post-event motions, and measure impact by pipeline sourced or influenced and event ROI.

Qualifications

• 5+ years of field or event marketing experience in B2B SaaS
• Strong cross-functional collaboration with sales, CS, partnerships and marketing teams
• Experience running or supporting ABM programs with sales on target accounts
• Strong project management, able to manage multiple events and campaigns
• Familiarity with CRM (Salesforce) and marketing automation (HubSpot)

Responsibilities

• Own end-to-end planning and execution of the global field event portfolio, including trade shows, regional summits, owned events, executive dinners, roundtables, workshops, sponsorships and partner activations
• Build cohesive pre-, at-, and post-event motions to generate pipeline and revenue
• Coordinate with sales, regional leaders and partners to align programs to territory priorities and target accounts
• Develop promotional materials and messaging with product marketing and demand generation
• Manage the global field marketing budget and report on program performance

Skills

Field marketing

Event marketing

ABM programs

Cross-functional collaboration

CRM (Salesforce)

Marketing automation (HubSpot)

Project management

Travel 30-50%

Tools

Salesforce

HubSpot

Job description

Arc XP is the content platform and operating system built to power growth for ambitious media companies. Developed by The Washington Post, Arc XP is used by leading media organizations worldwide, including The Irish Times, Libération, L’Express, RND, Graham Media Group, and Sky News. Arc XP’s platform helps media companies innovate rapidly, own audience relationships, and grow independent revenue. Arc XP supports more than 3,000 sites globally and delivers billions of pageviews each month. Learn more at www.arcxp.com. Arc XP is hiring an Enterprise Field Marketing Manager to own our global event portfolio and build the community that supports our Media & Publishing buyers. This is an individual‑contributor role reporting to the Global VP of Marketing: you’ll run programs directly rather than manage a team, partnering closely with sales, customer success, product marketing, creative, and demand generation to turn in-person experiences into pipeline. You’ll be the single owner of every event on the calendar globally, from large trade shows and regional summits to executive dinners, roundtables, and third‑party sponsorships, and the person sales counts on to turn attendance into revenue.

What Motivates You

A pipeline mindset. You measure success in opportunities and revenue influenced, not just attendance or leads. You take pride in delivering on the finest of details, the kind that make the difference between a good event and a great event.

How You'll Support the Mission

Own end-to-end planning and execution of the global field event portfolio, including trade shows, regional summits, owned events, executive dinners, roundtables, workshops, third‑party sponsorships, and co‑sponsored partner activations, managing vendors, budgets, and timelines for each. Build a cohesive pre‑event, at‑event, and post‑event motion for every program, with a guest‑first approach that brings our brand and product to life for customers and prospects. Treat every event as a pipeline‑generating engine: set clear goals, maximize registration‑to‑attendance conversion, build targeted invite lists with sales, and own the follow‑up motion that converts engagement into meetings and opportunities. Partner closely with regional sales leaders, SDRs, and partner managers to align programs to territory priorities, target account lists, and pipeline goals; run or closely support ABM programs tied to event activity. Coordinate with channel and alliance partners on co‑marketing programs and joint events. Develop promotional materials and messaging for each event in partnership with product marketing, creative, and demand generation, ensuring awareness and sales execution. Manage the global field marketing budget and report on program performance (pipeline sourced and influenced, cost per opportunity, event ROI), using the data to double down on what works.

The Skills and Experience You Bring

• 5+ years of field or event marketing experience in B2B SaaS, with a track record of running programs that generate real pipeline, from large trade shows to intimate executive dinners.
• Strong cross‑functional collaborator, comfortable working with sales leadership, SDRs, customer success, partnerships, creative, content, product marketing, and executive stakeholders.
• Experience running or closely supporting ABM programs in coordination with sales on target accounts.
• Strong project management skills; able to run multiple events and campaigns at once, keep every detail on track, and hit deadlines without dropping quality.
• Comfort with the marketing stack: CRM (Salesforce) and marketing automation (HubSpot or similar), plus the ability to pull and interpret your own performance data.
• Excellent communication and stakeholder skills; able to align sales, partners, and corporate marketing around a shared plan.
• Able to travel to relevant tradeshows and conferences globally, roughly 30-50% during peak season.
• Experience managing a field events portfolio across multiple regions.
• Background in B2B startup marketing.
• Experience delivering both intimate field events and larger‑scale user conferences.
• Familiarity with the SaaS landscape (strongly desired) and the Media & Publishing industry (nice to have).

Compensation and Benefits

• Competitive medical, dental and vision coverage
• Company‑paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development program

Benefits may vary based on the job, full‑time or part‑time schedule, location, and collectively bargained status.

The salary range for this position is: $121,400 - $202,400 Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements.

This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

All cultures and backgrounds are welcomed.

Arc XP (www.arcxp.com) is a cloud‑based digital experience platform that helps enterprise companies, retail brands and media and entertainment organizations create and distribute content, drive digital commerce, and deliver powerful multichannel experiences.

A division of The Washington Post, Arc XP has powered the digital transformation of customers across the globe, currently serving more than 1,500 sites in 25+ countries that reach more than 1.5 billion unique visitors monthly.