Integrated Marketing Senior Manager

Verizon; Basking Ridge (NJ); Ibrido; USD 120.000 - 160.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health, dental, vision insurance

401(k) matching plan

Paid time off (vacation) up to 15 days

Descrizione del lavoro

Verizon is seeking an experienced marketing leader in a hybrid NJ role. You will drive cross‑functional campaigns, develop executive‑level briefs, and translate market insights into compelling sales tools.

You’ll partner with Product Marketing, Media, and Creative teams to optimize campaigns and local activation, while managing complex timelines and delivering measurable ROI. The position requires 6+ years in B2B marketing, strong presentation skills, and the ability to lead multiple initiatives

Competenze

• Bachelor’s degree or four or more years of work experience required.
• Six or more years of relevant experience required.
• Experience working cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
• B2B Marketing experience required.
• Experience creating and presenting executive-level decks, performance readouts, and strategic briefs to Sr. Director-level leadership and above.
• Experience translating market insights and data into compelling stories and sales enablement tools.

Mansioni

• Collaborating in lockstep with Product Marketing to define campaign objectives, align on strategies, and establish baseline briefs.
• Partnering closely with the Media team to monitor campaign performance, track KPIs/GAs, and optimize local/regional media plans.
• Working closely with Creative teams and agencies to analyze performance data and execute real-time creative pivots, A/B testing, and message testing when applicable.
• Owning and managing the digital and Dotcom integration for your initiatives — ensuring seamless user journeys, landing page alignment, appointment‑booking functionality, and strong cross‑functional digital execution.
• Authoring, owning, and presenting strategic briefs, local pilot presentations, and deck updates for multiple LOBs and leadership stakeholders.
• Synthesizing media performance and local event ROI (GAs, leads, engagement) to share regular results, updates, and strategic recommendations out to leadership.
• Managing complex, multi‑faceted timelines with exceptional organizational skills to ensure all deliverables stay on strategy and on deadline.
• Leading and supporting additional high‑priority IMC initiatives and cross‑functional projects outside of Wireline marketing as needed by the business.
• Maintaining a deep understanding of market dynamics, competitive threats, and emerging trends to fill knowledge gaps and refine marketing strategy.

Conoscenze

B2B Marketing experience

Executive-level presentation

Data storytelling

Cross-functional collaboration

Formazione

Bachelor’s degree or four or more years of work experience

Six or more years of relevant experience

Descrizione del lavoro

Apply prior to the end date: November 21, 2026

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

• Collaborating in lockstep with Product Marketing to define campaign objectives, align on strategies, and establish baseline briefs.
• Partnering closely with the Media team to monitor campaign performance, track KPIs/GAs, and optimize local/regional media plans.
• Working closely with Creative teams and agencies to analyze performance data and execute real-time creative pivots, A/B testing, and message testing when applicable.
• Owning and managing the digital and Dotcom integration for your initiatives — ensuring seamless user journeys, landing page alignment, appointment‑booking functionality, and strong cross‑functional digital execution.
• Authoring, owning, and presenting strategic briefs, local pilot presentations, and deck updates for multiple LOBs and leadership stakeholders.
• Synthesizing media performance and local event ROI (GAs, leads, engagement) to share regular results, updates, and strategic recommendations out to leadership.
• Managing complex, multi‑faceted timelines with exceptional organizational skills to ensure all deliverables stay on strategy and on deadline.
• Leading and supporting additional high‑priority IMC initiatives and cross‑functional projects outside of Wireline marketing as needed by the business.
• Maintaining a deep understanding of market dynamics, competitive threats, and emerging trends to fill knowledge gaps and refine marketing strategy.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience working cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
• B2B Marketing experience.
• Experience creating and presenting executive-level decks, performance readouts, and strategic briefs to Sr. Director-level leadership and above.
• Experience translating market insights and data into compelling stories and sales enablement tools.

Even better if you have one or more of the following:

• Master’s degree; preferably MBA.
• Marketing experience in Wireline marketing, targeting Enterprise customers and prospects.
• Experience working closely with Media and Creative teams to evaluate live campaign metrics and execute iterative creative pivots.
• Strong organizational skills and proven ability to juggle multiple complex, cross-functional initiatives simultaneously in a fast-paced environment.
• Experience using generative AI tools (such as ChatGPT, Gemini, Claude, or Copilot) to streamline workflows, enhance productivity, and support decision-making.
• ABM/DBM/Content syndication experience.
• Agency or consultant experience.
• Proven digital/Dotcom marketing background with a solid understanding of web journeys, lead conversion pathways, and digital trends.
• Strong project management background with high attention to detail and process optimization.
• Agile mindset with the ability to easily adapt and step in on high-visibility adjacent projects.
• Must be a team player and highly effective communicator capable of building strong cross‑functional relationships.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

If you believe this job posting is missing information required by the Virginia wage or salary range transparency law, please report it via [e-mail] .

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

Marketing is an exciting and dynamic field that offers endless opportunities for creativity, innovation, and professional growth. As a marketer, you will have the chance to develop and implement strategies that connect products and services with the people who need them most.

You will learn how to analyze consumer behavior, create compelling campaigns, and measure the success of your efforts. Whether you're interested in branding, advertising, digital marketing, or public relations, a career in marketing can take you in many different directions, and it offers the potential for a high-energy, fast-paced, and ever-changing work environment.

Stay in touch.

Even if you’re not a V Teamer (yet), we’d love to keep you in the loop. We can’t help it—connection is kind of our thing. So be sure to sign up to become part of our network.