Global eCommerce Manager

Fable and Mane; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Fable and Mane, the Ayurvedic haircare brand, is seeking a Global Ecommerce Manager to own execution across DTC (Shopify), Amazon Seller Central, and TikTok Shop in the US and UK. This hands-on role oversees site content, merchandising, marketplace operations, and our new channel, TikTok Shop, with end-to-end ownership and collaboration with internal teams and an external development agency.

You will manage inventory planning, briefing creative, and ensure assets are on-brand and optimized.

Qualifications

• 5+ years of ecommerce experience with hands-on ownership of DTC platforms.
• Proven experience with Shopify and Amazon Seller Central.
• Experience managing TikTok Shop or social commerce channel.
• Strong inventory planning and forecasting skills.
• Experience briefing creatives and managing external agencies.

Responsibilities

• Own DTC site content and merchandising for Shopify US/UK.
• Manage Amazon Seller Central listings and performance.
• Own TikTok Shop channel setup, listing, and strategy.
• Lead inventory planning across channels and markets.
• Brief creative briefs and manage external agencies.
• Partner with development agency for site improvements.

Skills

Shopify

Amazon Seller Central

TikTok Shop

Inventory planning

Creative brief

Agency management

Analytics

Job description

Fable and Mane is an Ayurvedic haircare brand founded by sibling duo Akash and Niki Mehta, built to bring the hair rituals of their Indian heritage to a global audience. Since launching in 2020, the brand has grown into a category leader in clean, vegan, cruelty-free haircare, with a passionate community, the Tiger Tribe, and a growing footprint across DTC, marketplace, and social commerce channels. Every purchase supports The Fable Fund, 2% of net global sales every year, showcasing the brand’s commitment to protecting wildlife and their habitats.

What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We are free to play, fostering creativity and innovation in everything we do.

Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success. Together, we’re crafting an inclusive space where everyone’s story matters, and where we push each other to grow every day.

ABOUT THE ROLE:

As Global Ecommerce Manager, you will own execution across our DTC (Shopify), Amazon Seller Central, and TikTok Shop channels in the US and UK. This is a hands‑on, high‑ownership role: you'll manage site content and merchandising, marketplace operations, and our newest channel, TikTok Shop, end‑to‑end — while also owning inventory planning, briefing creative, and managing our development agency. so channel execution gets the daily, hands‑on attention it needs, and the digital function can build its next phase of growth on the right foundations — including an upcoming DTC site redesign for the US and UK.

WHAT YOU’LL DELIVER:

This will include but not limited to:

• DTC – US & UK (Shopify)
  • Own site content planning and management across both storefronts, keeping the site accurate, on‑brand, and optimized for conversion.
  • Manage day‑to‑day site operations, from product launches to page updates and QA.
  • Lead digital merchandising — collection curation, cross‑sell/upsell placement, and site navigation.
  • Plan and execute the offer and promotion calendar across both markets.
  • Own reporting and analytics — traffic, conversion, AOV, and channel performance — with regular insights shared back to the business.
  • Partner on the upcoming DTC site redesign for US and UK, owning requirements gathering, content and merchandising migration, and post‑launch optimization.
• Amazon – US & UK (Seller Central)
  • Manage product listings and content across both storefronts, ensuring accuracy, compliance, and strong content health/Buy Box performance.
  • Own Amazon reporting and analytics, tracking sales, conversion, and content performance across both markets.
• TikTok Shop
  • Own the channel end‑to‑end: shop setup and catalogue management, content and product listings, live/affiliate strategy, and performance reporting.
  • Build TikTok Shop into a scaled, consistently managed revenue channel, capitalizing on the brand's strong organic traction on the platform.
• Inventory Planning & Management
  • Own inventory planning across all channels and both markets, balancing demand forecasting with fulfilment realities.
  • Monitor stock levels to minimize stockouts on bestsellers and overstock/markdowns elsewhere.
  • Coordinate with supply chain/operations on replenishment timing and lead times.
  • Define creative needs across site, marketplace, and TikTok Shop, and translate them into clear, actionable briefs.
  • Partner with internal and external creative resources to ensure assets are on‑brand, on‑time, and optimized for each channel.
• Agency Management
  • Own the relationship with our external development agency, including roadmap prioritization, sprint planning, and delivery quality.
  • Act as the primary point of contact for site development requests, bug fixes, and enhancements.

THE IDEAL CANDIDATE

The ideal candidate is a commercially minded and highly organised ecommerce professional with a passion for digital retail, customer experience and emerging channels. You will combine strong analytical thinking with a hands‑on approach, owning day‑to‑day execution across multiple platforms and markets while identifying opportunities to improve performance, strengthen the customer journey and drive sustainable digital growth.

You will also have:

• 5+ years of ecommerce experience, with hands‑on ownership of Shopify (or a similar DTC platform) and Amazon Seller Central
• Experience managing TikTok Shop or another social commerce channel strongly preferred
• Comfortable owning inventory planning and forecasting, ideally across multiple channels and markets
• Experience briefing creative and managing external agencies or vendors