Global eB2B Channel Marketing Lead
El Camino Health
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Benefits offered by this job
Job summary
Logitech for Business in Irvine/San Jose is seeking a Global eB2B Channel Marketing Manager to drive channel strategy and activation across Amazon for Business and top eB2B resellers. You will bridge strategy, creative execution, and performance measurement to accelerate pipeline conversion in digital marketplaces.
The role requires 5+ years in B2B/channel marketing, strong analytics, and experience with Amazon/digital platforms.
Qualifications
- 5+ years of B2B or channel marketing experience with digital/online platforms.
- Experience with Amazon or digital eB2B reseller platforms.
- Strong analytics, campaign measurement, and optimization skills.
Responsibilities
- Develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller platforms.
- Lead creation of high-converting ads and EPC/A+ content with design partners.
- Drive A/B testing and measure RoAS, CTR, conversions, and pipeline impact.
- Align regional GTM with global strategies and share insights for campaigns.
- Maintain brand standards and adapt campaigns to Western vs. Eastern buyer behaviors.
Skills
Education
Tools
Job description
Logitech for Business in Irvine/San Jose is seeking a Global eB2B Channel Marketing Manager to drive channel strategy and activation across Amazon for Business and top eB2B resellers. You will bridge strategy, creative execution, and performance measurement to accelerate pipeline conversion in digital marketplaces.
The role requires 5+ years in B2B/channel marketing, strong analytics, and experience with Amazon/digital platforms.
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