Global B2B Ecommerce Channel Marketing Lead

El Camino Health; San Jose (CA); Hybrid; USD 103,000 - 174,000; Full time

Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

401(k) Plans (Traditional and Roth)

Flexible Spending Accounts

ESPP

Life Insurance

Disability Coverage

Tuition Reimbursement

Commuter Benefits

Paid Time Off

Paid Holidays

Bereavement Leave

Paid Parental Leave

Job summary

Logitech for Business is seeking a Global eB2B Channel Marketing Manager to drive channel strategy and activation across Amazon for Business and top eB2B resellers. You will bridge strategy, creative execution, and performance analytics to accelerate pipeline conversion in digital marketplaces.

The role requires strong leadership, hands-on execution, and a global mindset with regional adaptation. This hybrid position reports to the CMO of Logitech for Business, with onsite days in Irvine, San

Qualifications

• 5+ years of B2B or channel marketing experience, with direct exposure to Amazon or digital eB2B reseller platforms.
• Proven history of digital advertising, A/B experimentation, and campaign analytics.
• Familiarity with B2B buying cycles, pipeline management, and demand generation.
• Excellent communication, project management, and cross-functional leadership skills.
• International marketing experience or sensitivity to global business environments.

Responsibilities

• Develop and execute channel strategy and activation plans for Amazon for Business and top eB2B resellers.
• Lead creative production and optimization, ensuring product positioning and value propositions are clear.
• Drive performance analytics and A/B testing to maximize RoAS and pipeline outcomes.
• Collaborate cross-functionally with Channel, BG Product Marketing, and regional teams to align GTM approaches.
• Maintain brand standards and adapt campaigns to regional marketplace nuances.

Skills

B2B marketing

Amazon for Business

A/B testing

campaign analytics

cross-functional leadership

digital advertising

global marketing strategy

Education

Bachelor’s degree in Marketing/Business

MBA (preferred)

Tools

Amazon Marketing Cloud

Internal dashboards

Job description

Logitech for Business is seeking a Global eB2B Channel Marketing Manager to drive channel strategy and activation across Amazon for Business and top eB2B resellers. You will bridge strategy, creative execution, and performance analytics to accelerate pipeline conversion in digital marketplaces.

The role requires strong leadership, hands-on execution, and a global mindset with regional adaptation. This hybrid position reports to the CMO of Logitech for Business, with onsite days in Irvine, San