Global Downstream Marketing Leader, Aesthetics

Merz North America, Inc in; Raleigh (NC); On-site; USD 180,000 - 250,000; Full time

Job summary

Merz North America, Inc. is seeking a Vice President, Global Downstream Marketing (Finance) to lead the downstream marketing strategy for aesthetics products and medical devices.

You will align enterprise priorities with regional needs, drive activation and campaigns, and shape category leadership while partnering with senior leaders for sustainable growth. The role requires extensive global marketing leadership, cross-functional collaboration, digital strategy, and financial stewardship to

Qualifications

• Bachelor's degree in Marketing or equivalent.
• 15+ years of progressive leadership experience in global marketing.
• 10+ years leading global teams across multiple regions.
• Executive-level leadership experience within aesthetics, pharmaceutical, medical device, healthcare, or consumer health industries.
• Experience partnering with global agencies, key opinion leaders, and executive stakeholders to advance category leadership and commercial growth

Responsibilities

• Define, govern, and evolve the global downstream marketing strategy and activation framework for injectables and medical devices.
• Establish global campaign strategy, messaging architecture, content governance, and activation standards.
• Oversee global social media strategy and digital engagement models.
• Lead enterprise-level cross-functional alignment across Global Marketing, Franchise Leads, Global Medical Affairs, and other teams.
• Own the global downstream marketing and commercial activation strategy across the aesthetics portfolio.
• Own and optimize the global downstream marketing investment portfolio, including annual planning, forecasting, and ROI measurement.
• Establish category leadership through education strategies, key opinion leader engagement, and thought leadership initiatives.
• Develop and scale a high-performing global marketing organization through leadership development and talent strategies

Skills

Executive leadership

Global marketing experience

Budgeting & financial planning

Stakeholder management

Education

Bachelor of Arts in Marketing or relevant field

Master's degree in Marketing or related field

Job description

Merz North America, Inc. is seeking a Vice President, Global Downstream Marketing (Finance) to lead the downstream marketing strategy for aesthetics products and medical devices.

You will align enterprise priorities with regional needs, drive activation and campaigns, and shape category leadership while partnering with senior leaders for sustainable growth. The role requires extensive global marketing leadership, cross-functional collaboration, digital strategy, and financial stewardship to