Global Director, RTD Brand PR

Suntory Global Spirits; New York (NY); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Annual bonus

401K match

Profit sharing

Medical and wellness benefits

Job summary

Suntory Global Spirits is seeking a Global Director, Brand Public Relations for Ready-to-Drink (RTD). This leadership role develops the global communications strategy, builds platforms, and guides campaigns across the U.S. and key international markets.

You will lead a Brand PR Manager, partner with global marketing leaders, and influence senior stakeholders while ensuring brand consistency. The role requires strong expertise in influencer marketing, global campaigns and regulatory

Qualifications

• 10-12+ years of progressive experience in public relations, brand communications or integrated marketing communications.
• Significant experience leading communications for RTD, beverage alcohol or consumer packaged goods brands.
• Proven success developing and executing brand building global communications strategies across multiple markets.
• Deep expertise in influencer marketing, creator partnerships and earned media strategy.
• Experience managing high-performing teams and developing communications talent.
• Strong executive presence with the ability to influence senior marketing and business leaders.

Responsibilities

• Develop and lead the global public relations strategy for the RTD portfolio aligned with business growth objectives.
• Build global communications platforms that create earned relevance and can be activated across priority markets.
• Establish brand messaging, storytelling frameworks and communications priorities for global campaigns and innovation launches.
• Serve as the primary communications partner to the Global Head of Marketing, RTD and VP, U.S. Marketing, RTD, providing strategic counsel on brand positioning, reputation and consumer engagement.
• Ensure consistent brand voice while enabling regional teams to localize campaigns for their markets.
• Lead communications planning for global brand campaigns, product launches, partnerships and sponsorships.
• Develop integrated earned media strategies that complement paid, owned and experiential marketing.
• Create global PR toolkits, messaging and activation plans for regional markets.
• Identify cultural moments and trends that position RTD brands at the center of consumer conversation.
• Own the global influencer communications strategy across the RTD portfolio.
• Develop creator engagement frameworks and best practices for regional implementation.
• Partner with Marketing and Social teams to integrate creators into brand campaigns and launch strategies.
• Ensure influencer investments drive earned reach, brand credibility and measurable business impact.
• Provide strategic oversight to communications execution in the U.S. and regional markets.
• Partner with regional communications teams to adapt global campaigns while maintaining brand consistency.
• Share best practices and elevate successful local market programs globally.
• Support priority market launches and major commercial initiatives.
• Lead, coach and develop one Brand PR Manager, fostering a high-performing, collaborative culture.
• Set clear priorities, performance expectations and development plans.
• Manage agency partners, budgets and external communications resources to maximize impact and efficiency.
• Partner with Corporate Communications and Legal on issues management and crisis preparedness.
• Protect and enhance the reputation of the RTD portfolio through proactive communications planning.
• Ensure communications comply with responsible marketing practices and alcohol industry regulations.
• Define KPIs for earned media, influencer marketing and campaign effectiveness.
• Analyze performance data and consumer insights to optimize future communications strategies.
• Report communications impact to senior leadership and demonstrate contribution to business objectives.

Skills

Public relations

Brand communications

Influencer marketing

Creator partnerships

Strategic communications

Team leadership

Education

Bachelor's degree in Communications, Public Relations, Marketing or related field

Job description

Suntory Global Spirits is seeking a Global Director, Brand Public Relations for Ready-to-Drink (RTD). This leadership role develops the global communications strategy, builds platforms, and guides campaigns across the U.S. and key international markets.

You will lead a Brand PR Manager, partner with global marketing leaders, and influence senior stakeholders while ensuring brand consistency. The role requires strong expertise in influencer marketing, global campaigns and regulatory