RTD FMB Innovation Lead (US)

Suntory Global Spirits; New York (NY); Presencial; USD 155.000 - 165.000; Jornada completa

Descripción de la vacante

Suntory Global Spirits in New York/Chicago seeks a senior consumer marketing and brand innovation leader to drive growth in the Ready to Drink portfolio across North America. You will shape a multi-year FMB strategy, partnering with R&D, Finance, Insights and Sales to execute plans and build a strong brand presence.

The role requires 7 years in consumer marketing or brand innovation, with FMB/RTD experience. BA is required; MBA preferred; travel up to 20% is expected.

Formación

• 7 years Consumer Marketing or Brand innovation experience or a similar amount of solid experience in a related field.
• Experience in Flavored Malt Beverages, Beer, or RTD required.
• BA required, (MBA preferred). Up to 20% travel Excellent interpersonal skills, with ability to communicate effectively in a multicultural, cross functional organization and a strong ability to develop and foster internal and external partnerships.
• Self-starter, flexible and comfortable working in unstructured environment, and able to manage multiple priorities effortlessly.
• Passionate and determined, committed to delivering projects on-time and above expectations.
• Demonstrated experience in working across and up, within the organization, gaining credibility amongst peers, managers and other commercial leadership.
• Resourceful, with a problem-solving attitude and willingness to think creatively to reach resolutions.
• Collaborative and able to build bridges across cross-functional teams and geographies; more specifically strong communicator, active listening skills, ability to listen for feedback and validate and address concerns; and excellent influencing and presentation skills.

Responsabilidades

• Develop and maintain a multi-year Flavored Malt Beverage (FMB) innovation strategy and pipeline, identifying priority consumer needs, occasions, demand spaces, formats, price tiers and propositions required to drive incremental portfolio growth.
• Lead a broad variety of Ready to Drink innovation projects focused on the FMB segment including planning and prioritizing resources to execute agreed upon timelines.
• Lead development of FMB's including concept development, brand identity, positioning, and in-market asset development for all consumer touchpoints.
• Manage a cross functional team to deliver projects efficiently and effectively, from initial ideation, through concept development, liquid and packaging design, to commercialization in market.
• Work closely with key marketing and consumer insights partners to inspire and facilitate development of products that target emerging and unmet consumer needs.
• Direct and influence the R&D product and packaging teams to develop excellence in taste delivery and pack presentation.
• Monitor consumer trends in needs, occasions, flavors and drink experiences, and recommend activities and projects to maintain our position within the Beverage Alcohol industry.
• Lead post-launch performance reviews to identify drivers of success and failure, recommend optimization, expansion or discontinuation, and systematically feed learnings into future innovation.
• Champion innovation excellence by continuously improving tools, processes, decision criteria and ways of working to increase innovation quality, speed, learning and commercial success

Conocimientos

Consumer Marketing

Brand innovation

RTD experience

Interpersonal skills

Communication

Presentation

Educación

BA

MBA preferred

Descripción del empleo

Suntory Global Spirits in New York/Chicago seeks a senior consumer marketing and brand innovation leader to drive growth in the Ready to Drink portfolio across North America. You will shape a multi-year FMB strategy, partnering with R&D, Finance, Insights and Sales to execute plans and build a strong brand presence.

The role requires 7 years in consumer marketing or brand innovation, with FMB/RTD experience. BA is required; MBA preferred; travel up to 20% is expected.