Global Director of Product Marketing & Strategy

Foxit; Fremont (CA); On-site; USD 185,000 - 205,000; Full time

Job summary

Foxit is seeking a Director of Product Marketing, International, to define the category strategy and lead the go-to-market for North America, EMEA, and APAC. You will shape market understanding, messaging, pricing, and cross-functional activation to drive global launches.

You will build and lead PMM teams, establish operating rhythms, and partner with Product, Sales, and Marketing to translate insight into growth. This role demands strong commercial instincts and executive presence.

Qualifications

• 10+ years of B2B software product marketing experience, including ownership at senior levels.
• Proven success in portfolio strategy, positioning, market intelligence, and GTM execution.
• Experience marketing to IT buyers across SMB, mid-market, and enterprise.

Responsibilities

• Define market, category, and positioning strategy for Foxit’s product portfolio across global regions.
• Develop clear, differentiated messaging and value propositions for target buyers and use cases.
• Own segmentation, buyer personas, pricing, packaging inputs, and portfolio narrative.
• Build and lead a team of Product Marketers with coaching and performance management.
• Lead market vision for 1–3 years and translate research into actionable recommendations.
• Lead positioning, core messaging, and collaboration with Brand and Content teams.
• Own tiered go-to-market plans for product launches and activation strategies.
• Enable Sales with assets, training, and competitive differentiation.
• Shape product content and act as an external voice on market trends.

Skills

B2B software

Portfolio strategy

Market intelligence

Go-to-market

Stakeholder management

Executive communication

Global cross-functional teams

Analyst relations (Gartner/Forrester/…

Job description

Foxit is seeking a Director of Product Marketing, International, to define the category strategy and lead the go-to-market for North America, EMEA, and APAC. You will shape market understanding, messaging, pricing, and cross-functional activation to drive global launches.

You will build and lead PMM teams, establish operating rhythms, and partner with Product, Sales, and Marketing to translate insight into growth. This role demands strong commercial instincts and executive presence.