Head of Product Marketing & Commercialization

Wolters Kluwer; Annapolis (MD); On-site; USD 152,000 - 271,000; Full time

Benefits offered by this job

Medical, Dental, Vision Plans

401(k)

Vacation and Sick Time

Paid Parental Leave

Job summary

Wolters Kluwer is seeking a Director of Product Marketing & Commercialization to lead the strategy and execution for the Clinical Decision Support portfolio in the U.S. You will shape product positioning, messaging, and packaging, while driving go-to-market plans and cross-functional launches with Sales, Marketing, and Customer Success teams.

You will manage a team of product marketing and insights professionals, aligning with Product Management, Strategy, Finance, and Executive Leadership to

Qualifications

• 12+ years of experience in product marketing, commercialization, go-to-market strategy, portfolio marketing, market strategy, or related roles.
• Significant leadership experience building and managing product marketing, commercialization, market intelligence, competitive intelligence, market research, or related teams.
• Demonstrated success commercializing complex healthcare, enterprise SaaS, technology, data, information, workflow, content, or platform products.
• Experience establishing and scaling product marketing operating models, launch frameworks, governance, messaging standards, and commercialization practices.
• Strong understanding of product positioning, messaging, customer segmentation, buyer and user personas, value propositions, product launches, adoption, and lifecycle marketing.

Responsibilities

• Define and execute the Product Marketing and Commercialization strategy for the Clinical Decision Support portfolio.
• Lead and develop the organization responsible for Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Product Packaging and Go-to-Market.
• Establish priorities, roles, responsibilities, operating rhythms, and decision rights across the function.
• Lead go-to-market strategy for new products, AI-enabled capabilities, major enhancements, and priority portfolio initiatives.
• Own the commercialization framework from early opportunity validation through Early Engagement, Limited Market Release, GA, adoption, and lifecycle optimization.
• Coordinate launch activities across Product, Marketing, Sales, Customer Success, Professional Services, Partnerships, Training, Finance, Legal, Operations, and other stakeholders.

Skills

Product marketing

Go-to-market strategy

Leadership

Healthcare technology

AI-enabled products

Job description

Wolters Kluwer is seeking a Director of Product Marketing & Commercialization to lead the strategy and execution for the Clinical Decision Support portfolio in the U.S. You will shape product positioning, messaging, and packaging, while driving go-to-market plans and cross-functional launches with Sales, Marketing, and Customer Success teams.

You will manage a team of product marketing and insights professionals, aligning with Product Management, Strategy, Finance, and Executive Leadership to