Global Digital UX Research Analyst

General Motors; Warren (MI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

General Motors seeks a Customer Research Analyst focused on apps and websites to design and execute quantitative and qualitative research that informs digital product strategy and user experience improvements.

You will lead studies on website and mobile experiences, translate findings into actionable recommendations for marketing and product teams, and collaborate with partners to deliver high-quality insights on tight timelines.

Qualifications

• Bachelor's degree or higher in Psychology, Marketing, Business, or related field.
• Experience in market research for digital media, apps, or websites.
• Ability to design and execute mixed-method research.
• Proficient in reporting insights to diverse stakeholders.
• Familiarity with AI-enabled tooling for research tasks with sound judgment.

Responsibilities

• Design and execute quantitative and qualitative research for digital products (websites, apps).
• Develop instruments such as surveys, usability test plans, interview guides, and field guides.
• Translate findings into actionable recommendations for marketing and product teams.
• Manage multiple complex projects with timelines and stakeholders.
• Oversee vendor relationships and project logistics with accountability.

Skills

UX research

Analytical skills

Communication

Project management

AI-assisted tooling

Education

Bachelor's degree in Psychology/Marketing/Business

Advanced degree in Marketing Research/Analytics

Tools

UserTesting

Qualtrics

mTAB

SPSS

Stats IQ

Job description

General Motors seeks a Customer Research Analyst focused on apps and websites to design and execute quantitative and qualitative research that informs digital product strategy and user experience improvements.

You will lead studies on website and mobile experiences, translate findings into actionable recommendations for marketing and product teams, and collaborate with partners to deliver high-quality insights on tight timelines.