Global Digital Game Marketing Lead

Ravensburger; Seattle (WA); Ibrido; USD 95.000 - 142.000; Tempo pieno

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Descrizione del lavoro

Ravensburger seeks a senior marketing leader to drive the global strategy for Disney Lorcana’s digital game, spanning launch and live-service operations. You will translate features into compelling campaigns, leveraging data to optimize acquisition, engagement, and retention.

You will collaborate with digital, marketing, product, development, publishing, and regional teams to ensure successful launches, owning KPIs and budgets while traveling up to 10% internationally.

Competenze

• 5+ years of experience in digital game, growth, lifecycle, or product marketing.
• Proven success driving player acquisition, engagement, and retention with data-driven decisions.
• Experience developing integrated campaigns for launches, live events, or content updates.

Mansioni

• Lead the global marketing strategy and go-to-market plan for the Disney Lorcana digital game across launch and live-service operations.
• Drive campaigns across paid, owned, earned, creator, platform, community, and partnership channels.
• Develop marketing plans for launches, updates, card releases, in-game events, and seasonal content using data and feedback.
• Define KPIs, measurement plans, and dashboards; analyze campaigns and player performance; stay informed on trends.
• Partner with diverse teams to deliver launches and player experiences; manage budgets and approvals; travel ~10%.

Conoscenze

Digital marketing strategy

Campaign management

Analytics

Leadership

Collaboration

Communication

Descrizione del lavoro

Ravensburger seeks a senior marketing leader to drive the global strategy for Disney Lorcana’s digital game, spanning launch and live-service operations. You will translate features into compelling campaigns, leveraging data to optimize acquisition, engagement, and retention.

You will collaborate with digital, marketing, product, development, publishing, and regional teams to ensure successful launches, owning KPIs and budgets while traveling up to 10% internationally.