Digital Game Marketing Manager

Ravensburger; Seattle (WA); Hybrid; USD 95,000 - 142,000; Full time

Benefits offered by this job

Employee Purchase Program

Helping Hand

Personal Insurances

Save big on taxes

Secure your future

Stay healthy, stay happy

Job summary

Ravensburger seeks a senior marketing leader to drive the global strategy for Disney Lorcana’s digital game, spanning launch and live-service operations. You will translate features into compelling campaigns, leveraging data to optimize acquisition, engagement, and retention.

You will collaborate with digital, marketing, product, development, publishing, and regional teams to ensure successful launches, owning KPIs and budgets while traveling up to 10% internationally.

Qualifications

• 5+ years of experience in digital game, growth, lifecycle, or product marketing.
• Proven success driving player acquisition, engagement, and retention with data-driven decisions.
• Experience developing integrated campaigns for launches, live events, or content updates.

Responsibilities

• Lead the global marketing strategy and go-to-market plan for the Disney Lorcana digital game across launch and live-service operations.
• Drive campaigns across paid, owned, earned, creator, platform, community, and partnership channels.
• Develop marketing plans for launches, updates, card releases, in-game events, and seasonal content using data and feedback.
• Define KPIs, measurement plans, and dashboards; analyze campaigns and player performance; stay informed on trends.
• Partner with diverse teams to deliver launches and player experiences; manage budgets and approvals; travel ~10%.

Skills

Digital marketing strategy

Campaign management

Analytics

Leadership

Collaboration

Communication

Job description

We at Ravensburger are both a truly global company and a family. As a bunch full of different characters and personalities with heart and a passion for achieving our goals together, we offer a great range of entertainment for children and families. What drives us forward? A shared sense of purpose. Together we are working on creating something meaningful - pure fulfillment for your career!

This is what we need you for

• Lead the global marketing strategy and go-to-market plan for the Disney Lorcana digital game across launch and live-service operations, developing audience, acquisition, engagement, retention, and loyalty strategies to grow and sustain the player base.
• Drive and deliver campaigns across paid, owned, earned, creator, platform, community, and partnership channels, translating game features into compelling campaigns, messaging, and player experiences.
• Develop marketing plans for launches, feature updates, card set releases, in-game events, and seasonal content, using player insights, community feedback, and performance data to identify growth opportunities and optimize results.
• Define KPIs, measurement plans, and reporting dashboards; analyze campaign and player performance; deliver recommendations to improve acquisition, engagement, and retention; and stay informed on gaming, live-service, and player trends to guide strategy and innovation.
• Partner with digital, marketing, product, development, publishing, community, creative, and regional teams to deliver successful launches and player experiences; align stakeholders around priorities, timelines, asset needs, and launch readiness; manage budgets, campaign execution, approvals, and stakeholder communications; and travel approximately 10%, including internationally.

This is what you can score highly with

• 5+ years of experience in digital game, growth, lifecycle, or product marketing, with experience in live-service, free-to-play, mobile, or PC games preferred.
• Proven success driving player acquisition, engagement, and retention, with strong analytical skills and experience using data, testing, and insights to inform decisions.
• Experience developing integrated campaigns for game launches, live events, or content updates, and the ability to translate player insights and game features into compelling marketing strategies.
• Understanding of digital card games, TCG audiences, and community-driven marketing preferred, with a passion for TCGs, Disney, and Disney Lorcana.
• Excellent communication skills, a collaborative mindset, and the ability to lead through influence in a fast-paced environment.

Salary Range: $95,000- $142,000 USD annually

Employee Purchase Program

Get awesome discounts on various products. Sweet deals just for you!

Helping Hand

Need support? Our Employee Assistance Program (EAP) offers confidential help for you and your family, from stress management to legal advice. Experts and resources are at your service!

Work-life balance is key. Our flexible hybrid work schedule makes it easy to blend work and life seamlessly.

Personal Insurances

Customize your coverage with home, car, pet, travel, legal, jewelry, and identity theft insurance. All-around protection!

Save big on taxes!

With Flexible Spending Accounts (FSA), you can allocate part of your paycheck for medical or dependent care expenses. Enjoy more cash in your pocket and smart savings!

Secure your future

You can defer up to an annual maximum based on current year IRS regulations. If you're 50 or older, you can make a “catch-up” contribution based on allowable IRS regulations.

• Safe Harbor: Get a 100% match on the first 4% of your elective deferral per payroll period with True-up.
• Immediate Vesting: Enjoy 100% immediate vesting from day one.

Stay healthy, stay happy!

Join us and enjoy peace of mind with our comprehensive coverage tailored just for you! You get a top-notch health package with UnitedHealthcare. Medical, dental, vision, and prescriptions are all covered. Plus, 100% in-network preventive care.

Your Days Off

Enjoy up to 25 days of PTO per year. Use them for vacation, sick days, or personal time. Take a break, you deserve it! Plus, enjoy 12 paid holidays each year, aligned with US or Canadian federal holidays.

Salary Range: $95,000- $142,000 USD annually

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Your way to Ravensburger

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You still have some questions?

Do you still have any questions about your application, the job or anything else? We are happy to answer them.

At Ravensburger North America, we are committed to fostering a diverse and inclusive workplace where all employees feel valued and empowered. We are proud to be an Equal Opportunity Employer, and we welcome applicants of all backgrounds, experiences, and perspectives.
We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other characteristic protected by applicable laws. We believe that diversity enriches our organization and fuels innovation and creativity, enabling us to deliver exceptional products and experiences to our customers.

If you require accommodations during the application or interview process, please contact us directly, and we will work to support your needs.