Global Cybersecurity Communications Storyteller

Palo Alto Networks; United States; On-site; USD 129,000 - 209,000; Full time

Job summary

Palo Alto Networks is seeking a highly creative, results-oriented storyteller to elevate awareness of our cutting-edge cybersecurity innovations externally. You’ll translate innovations into high-impact media coverage that reinforces Palo Alto Networks as the definitive leader in cybersecurity.

You’re a capable writer who can craft sharp, pitchable angles and lead end-to-end programs with minimal supervision.

Qualifications

• 8+ years of PR and communications experience, with a focus on B2B technology or cybersecurity.
• Proven track record of directly pitching and securing meaningful media coverage.
• Exceptional writer and storyteller who can draft first-rate assets with minimal editing required.
• Skilled at managing senior executive spokespeople and preparing product leaders for high-stakes interviews.
• Highly organized, self-motivated project manager capable of directing agency resources and driving multi-stakeholder launches under tight deadlines.
• Strong collaborator with the ability to navigate matrixed organizations, manage changing priorities, and resolve cross-functional friction.
• Ability to work under pressure to adhere to tight, last-minute deadlines and rapidly respond to breaking news cycles.
• Ability to navigate ambiguity and drive clarity in a fast-paced environment.
• #LI-KF1

Responsibilities

• Drive end-to-end earned media strategy and proactive pitching to secure top-tier coverage across North American business, technology and cybersecurity publications and new media.
• Tell incredible stories by turning complex technical capabilities into clear, compelling hooks for a diverse range of media.
• Architect global PR toolkits, messaging frameworks, and pitch guides that empower international teams to execute aligned localized campaigns.
• Lead major product launches and industry moments concurrently, managing complex workstreams and navigating ambiguity with minimal supervision.
• Hold the pen on core press content and media assets with high editorial standards; prep product leads and executive spokespeople for tier-1 press interviews.
• Convene internal cross-functional stakeholders and agency partners to align messaging and keep launches on schedule.
• Establish campaign KPIs and direct agency priorities to measure execution and maximize global earned media impact.
• Be a trusted advisor and strategic thought partner to key business stakeholders.
• Operate as a high-velocity contributor who naturally jumps in to support teammates, build cross-team consensus, and move the needle without waiting for a formal invitation.

Skills

PR strategy

Media pitching

Executive media training

Storytelling

Project management

Cross-functional collaboration

Job description

Palo Alto Networks is seeking a highly creative, results-oriented storyteller to elevate awareness of our cutting-edge cybersecurity innovations externally. You’ll translate innovations into high-impact media coverage that reinforces Palo Alto Networks as the definitive leader in cybersecurity.

You’re a capable writer who can craft sharp, pitchable angles and lead end-to-end programs with minimal supervision.