Global Customer Research Intern — Summer 2027

General Motors; Washington; Hybrid; USD 28,000 - 41,000; Full time

Job summary

General Motors seeks a curious, analytical graduate student to join the Global Customer Research team for Summer 2027. The internship offers hands-on experience conducting both qualitative and quantitative research to inform GM decisions.

You will learn from research managers, collaborate with internal and external partners, and build skills in data analysis, storytelling, and executive communication while keeping the customer at the center of GM's decisions.

Qualifications

• Pursuing a master or MBA degree in a related field with graduation between Dec 2027 and Jun 2028.
• Available to work full time (40 hours per week) during the internship.
• Strong written, verbal, and interpersonal communication skills.
• Curiosity about people, markets, and the "why" behind customer behavior.
• Willingness to learn, ask thoughtful questions, and collaborate effectively.
• Foundational analytical and critical-thinking abilities to identify themes and communicate takeaways.
• Ability to manage multiple priorities with guidance from the research team.
• Ability to work with teammates, internal stakeholders, and external suppliers.
• Foundational ability to use AI-enabled tools for prompt engineering and drafting.

Responsibilities

• Manage research projects and suppliers from start to finish within time and budget targets.
• Collect, review, and analyze market research results and identify key insights.
• Frame learning objectives for primary research with internal stakeholders.
• Provide consumer and market insights to Brand, Product, Marketing, Planning, Program Management, Engineering, and Design teams.
• Develop and deliver presentations informing decisions and strategic initiatives to GM leadership.
• Develop quantitative questionnaires and qualitative discussion guides.
• Conduct analyses using current data or industry trends to enhance findings.

Skills

Communication skills

Analytical thinking

Curiosity about markets

Stakeholder collaboration

Time management

AI-enabled tools familiarity

Research methodology

Storytelling

Presentation skills

Education

Master/MBA in a relevant field

Tools

Qualtrics

Google Workspace

AI tools for data analysis

Job description

General Motors seeks a curious, analytical graduate student to join the Global Customer Research team for Summer 2027. The internship offers hands-on experience conducting both qualitative and quantitative research to inform GM decisions.

You will learn from research managers, collaborate with internal and external partners, and build skills in data analysis, storytelling, and executive communication while keeping the customer at the center of GM's decisions.