Global Customer Advocacy Marketing Manager

Darktrace; Charlotte (NC); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Parental leave

Pet insurance

Life insurance

Commuter benefits

401(k)

EAP

Job summary

Darktrace is seeking a Marketing Manager, Customer Advocacy to build and scale our customer-proof engine, turning outcomes into stories, references, reviews and insights that strengthen market leadership.

You'll own the global advocacy strategy, partnering with stakeholders to capture outcomes and activate voices across the customer journey. This visible role shapes how we showcase success as AI security evolves.

Qualifications

• 4+ years in B2B SaaS marketing with 2+ years specializing in Customer Advocacy or Customer Marketing.
• Proven experience building or scaling customer advocacy and storytelling programs, including developing customer stories, references, reviews, speakers, or executive advocacy initiatives.
• Passion and ideas of how to implement AI-first ways of working, with experience leveraging AI tools and agentic workflows to drive productivity, uncover insights, streamline operations, and scale customer engagement programs.
• Strong cross-functional leadership across Marketing, Sales, and Customer Success organizations.
• Experience with advocacy platforms, CRM systems, and marketing technologies such as Salesforce, Gainsight, HubSpot, or similar platforms.
• Strong communication, stakeholder management, and program management skills.
• Ability to balance strategic thinking with hands-on execution in a fast-moving environment.

Responsibilities

• Build and scale Darktrace's customer advocacy program globally.
• Develop programs to identify, recruit, nurture, and activate customer champions and create a community of advocates.
• Own global peer review programs across Gartner Peer Insights and G2.
• Measure and report advocacy impact across participation, content, reviews, and business influence.

Skills

B2B SaaS marketing

Customer advocacy

AI-powered workflows

Cross-functional leadership

CRM platforms

Stakeholder management

Program management

Communication skills

Travel readiness

Tools

Salesforce

Gainsight

HubSpot

Advocacy platforms

Job description

Darktrace is seeking a Marketing Manager, Customer Advocacy to build and scale our customer-proof engine, turning outcomes into stories, references, reviews and insights that strengthen market leadership.

You'll own the global advocacy strategy, partnering with stakeholders to capture outcomes and activate voices across the customer journey. This visible role shapes how we showcase success as AI security evolves.