Marketing Manager, Customer Advocacy

Darktrace; Boston (MA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

100% medical, dental and vision

Parental leave

Pet insurance

Life insurance

Commuter benefits

401(k)

Employee Assistance Program

Job summary

Darktrace is seeking a Marketing Manager, Customer Advocacy to build and scale a global customer advocacy program that turns outcomes into stories, references, reviews, and speaking engagements. You will partner across Marketing, Sales and Customer Success to drive adoption of AI-powered workflows and accelerate revenue growth.

You will own the global advocacy strategy, recruit and nurture champions, and measure impact while shaping how customer voices contribute to campaigns, analyst

Qualifications

• 4+ years in B2B SaaS marketing; 2+ years in customer advocacy or customer marketing.
• Experience building or scaling customer advocacy and storytelling programs.
• Creative, data-driven approach to AI-first workflows and productivity.

Responsibilities

• Build and scale Darktrace's customer advocacy program across global teams.
• Create customer proof through stories, references, reviews, speakers, and insights.
• Strengthen market credibility via Gartner Peer Insights, G2, and related activities.
• Collaborate with Marketing, Sales, and CS to embed customer voices in campaigns and events.

Skills

B2B SaaS Marketing

Customer Advocacy

Cross-functional Leadership

AI-first workflows

Tools

Salesforce

Gainsight

HubSpot

Champion

Job description

Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day.

Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI. Today, our customers depend on us to stay ahead.

At Darktrace, we are energized by that responsibility. We work across teams and rally around a shared goal. We own outcomes end to end - step in, step up and see things through without waiting to be asked. We make decisions with urgency, say the hard thing, and hold each other to high standards with care and directness. We move first and learn fast anticipating where our customers are going next, continuously challenging ourselves.

We invest in the skills, learning and opportunities that help people deliver at the level their roles demand, and reward the aptitude and curiosity to grow beyond them.

Our Values: Own It | Win as One | Raise Our Bar | Move First. Learn Fast

Job D description

As part of the Audience Marketing team, we're looking for a strategic and customer-obsessed Marketing Manager, Customer Advocacy, to build and scale one of Darktrace's most important growth engines.

This role is responsible for building customer proof which turns customer outcomes into the stories, references, reviews, speakers, and insights that strengthen Darktrace's market leadership, accelerate Secure AI adoption, and help customers learn from one another.

You will own Darktrace's global advocacy strategy, partnering across multiple core stakeholders, partners and customers to capture meaningful customer outcomes, and activate those voices across every stage of the customer journey.

This is a highly visible role with the opportunity to shape how Darktrace showcases customer success as we define the future of AI security.

What You’ll Do

Build and scale Darktrace's customer advocacy program

• Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement.
• Lead the evolution of our advocacy technology stack and develop AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently.
• Develop programs that identify, recruit, nurture, and activate customer champions globally.
• Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates who are eager to share their experiences and support Darktrace's growth.

Create customer proof that drives growth

• Build a global pipeline of customer stories, proof points, testimonials, and success stories that align to our most important revenue priorities. Partner with Regional Marketing to scale this framework and workflow.
• Partner with Demand-Generation, Corporate Affairs, Brand, Analyst Relations, and Sales teams to ensure customer proof supports key business priorities.
• Help bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions.

Strengthen Darktrace's market credibility

• Own global peer review programs across Gartner Peer Insights and G2.
• Support customer participation in analyst evaluations, executive engagements, speaking opportunities, and strategic reference activities.
• Measure and report advocacy impact across program participation, content creation, reviews, and business influence.

What You’ll Bring

• 4+ Years in B2B SaaS Marketing and 2+ years specializing in Customer Advocacy or Customer Marketing. Cyber security preferred.
• Proven experience building or scaling customer advocacy and customer storytelling programs, including developing customer stories, references, reviews, speakers, or executive advocacy initiatives.
• Passion and ideas of how to implement AI-first ways of working, with experience leveraging AI tools and agentic workflows to drive productivity, uncover insights, streamline operations, and scale customer engagement programs.
• Strong cross-functional leadership skills and experience working across Marketing, Sales, and Customer Success organizations.
• Experience with advocacy platforms, CRM systems, and marketing technologies such as Champion, Salesforce, Gainsight, HubSpot, or similar platforms.
• Strong communication, stakeholder management, and program management skills.
• Ability to balance strategic thinking with hands‑on execution in a fast-moving environment.
• Strong relationship management across internal and external network
• Travel up to 25%

Benefits

• 100% medical, dental and vision insurance, plus dependents
• Paid parental leave
• Pet insurance Discount
• Life insurance
• Commuter benefits
• 401(k)
• Employee Assistance Program

As a growing business strengthening its governance and controls, this role plays a part in supporting high standards of integrity and accountability.

Darktrace is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Darktrace is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation to participate in the application or interview process, please contact your Talent Partner.

Employment with Darktrace is at-will, meaning either the employee or Darktrace may terminate the employment relationship at any time, with or without cause or notice, except where prohibited by law or governed by a separate written agreement.