Global Creative Director, Consumer Print & Growth

HP; Vancouver (WA); On-site; USD 166,000 - 249,000; Full time

Job summary

HP seeks a Creative Director to define and lead the creative vision for its Consumer and SMB Print business, including hardware, supplies, subscriptions, solutions, and digital services. You will unite brand discipline with growth marketing, guiding internal teams and agencies across ads, content, e-commerce and retail touchpoints to deliver distinctive, high-performing work at scale.

Expect a collaborative, data-informed environment that embraces AI and new technologies to accelerate creative

Qualifications

• Significant experience as a Creative Director, Executive Creative Director or equivalent senior creative leader.
• Proven track record of creating distinctive consumer brand work.
• Proven ability to deliver exceptional creative work while effectively managing budgets and resources.
• Experience leading integrated campaigns across digital, social and traditional channels.
• Strong experience managing creative agencies and multidisciplinary teams.
• Experience working across DTC, e-commerce and/or retail environments.
• Exceptional conceptual and strategic creative thinking.
• Strong understanding of consumer behavior and cultural trends.
• Experience working across multiple markets and geographies.
• Excellent communication, presentation and influencing skills.
• Experience in consumer technology, electronics, DTC, e-commerce or retail.
• Experience working for a globally recognized consumer brand.
• Experience transforming creative organizations or operating models.
• Experience using AI and new technologies to accelerate creative development.

Responsibilities

• Define creative vision and brand platform across consumer and SMB print.
• Lead integrated campaigns across ad spots, digital, social, content, retail and e-commerce.
• Build a high-performance creative organization and partnerships with agencies.
• Set rigorous creative standards and guide internal teams and agencies.
• Drive test-and-learn culture with campaign measurement and learnings.

Skills

Creative director experience

Brand building

Integrated campaigns

DTC/e-commerce

Creative thinking

Consumer insights

Multimarket

Presentation skills

Global brand experience

Org transformation

AI creative tech

Education

Bachelor's degree in marketing or related field

MBA or equivalent postgraduate

Job description

HP seeks a Creative Director to define and lead the creative vision for its Consumer and SMB Print business, including hardware, supplies, subscriptions, solutions, and digital services. You will unite brand discipline with growth marketing, guiding internal teams and agencies across ads, content, e-commerce and retail touchpoints to deliver distinctive, high-performing work at scale.

Expect a collaborative, data-informed environment that embraces AI and new technologies to accelerate creative