Global Creative Design & Experience Director - eCommerce

Coach; New York (NY); Hybrid; USD 160,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach, a global fashion house founded in New York, seeks a Creative Design & Experience Director to translate market needs into reusable experience requirements and lead agencies to deliver brand-consistent, scalable digital experiences.

You will own the global design system and collaborate with Product/UX to shape compelling ecommerce. This role drives localization, governance, and team development in a hybrid environment.

Qualifications

• 10+ years in digital creative direction, experience design, eCommerce design, brand design, or related fields, with significant leadership experience.
• Strong portfolio demonstrating premium consumer and eCommerce digital experiences.
• Experience owning design standards or design systems within a complex global organization.
• Strong understanding of the distinctions between brand design, UX, product design, and technology.
• Experience directing agencies and multidisciplinary design teams.
• Proven ability to establish creative vision while partnering with Product, UX, and Engineering.
• Experience working across global/local organizations and designing systems that balance consistency with local flexibility.
• Exceptional creative judgment and executive communication skills.

Responsibilities

• Initiate brand-led design direction for digital experiences, establishing the principles and standards that define how the brand should show up digitally.
• Lead external creative and design agency partners, setting strategic direction, reviewing work, and ensuring design output reflects Coach brand identity and global digital-experience standards.
• Own the creative-design standards and brand layer of the global eCommerce design system, ensuring consistent visual expression while supporting flexibility for market needs.
• Lead the initial creative and experience-design scope for new global site experiences, translating brand strategy, storytelling requirements, and market needs into clear creative concepts and design direction.
• Partner with Digital Product/UX to transition approved creative concepts into final UX and scalable product solutions, with Product/UX retaining responsibility for functional design, technical requirements, and implementation.
• Establish reusable creative templates, visual systems, and interaction concepts across markets to reduce duplication.
• Identify shared market experience needs and determine where addressed via design-system patterns or new concepts.
• Define creative requirements for new CMS components and interactions with Digital Product feasibility in mind.

Skills

Digital creative direction

Experience design

eCommerce design

Brand design

Agency management

Leadership

Executive communication

Cross-functional collaboration

Job description

Coach, a global fashion house founded in New York, seeks a Creative Design & Experience Director to translate market needs into reusable experience requirements and lead agencies to deliver brand-consistent, scalable digital experiences.

You will own the global design system and collaborate with Product/UX to shape compelling ecommerce. This role drives localization, governance, and team development in a hybrid environment.