Global Creative Design & Experience Director

Tapestry (Coach/Kate Spade); New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Coach is seeking a Creative Design & Experience Director to shape global digital experiences, translating market needs into reusable design requirements and guiding external agencies to deliver on-brand ecommerce experiences.

You will own creative standards, partner with Product/UX to convert concepts into scalable solutions, and develop reusable templates and patterns for global markets while ensuring localization and brand integrity.

Qualifications

• 10+ years in digital creative direction, with premium consumer/ecommerce experience.
• Strong portfolio showing brand-led digital experiences and storytelling.
• Experience owning design standards or design systems in a global org.
• Clear understanding of brand design, UX, product design, and technology intersections.
• Experience directing agencies and multidisciplinary design teams.

Responsibilities

• Define brand-led design direction for digital experiences.
• Lead external creative and design agencies, aligning with global standards.
• Own the global eCommerce design system and visual expression.
• Translate brand strategy and market needs into clear design concepts.
• Co-design localization frameworks while preserving global brand integrity.

Skills

Digital creative direction

Brand design

Ecommerce design

UX collaboration

Agency management

Leadership

Tools

Figma

Adobe Creative Suite

Design systems

CMS

Job description

Coach is seeking a Creative Design & Experience Director to shape global digital experiences, translating market needs into reusable design requirements and guiding external agencies to deliver on-brand ecommerce experiences.

You will own creative standards, partner with Product/UX to convert concepts into scalable solutions, and develop reusable templates and patterns for global markets while ensuring localization and brand integrity.