Global Content Strategy Lead for Web Experiences

Adobe Inc.; San Francisco (CA); On-site; USD 202,900 - 293,800; Full time

Job summary

Adobe Design is seeking an experienced content leader to guide Adobe.com storytelling, strategy, and governance at scale. You will lead a growing team of content strategists and writers, shaping product storytelling, journeys, and conversion experiences across the global website.

You will partner with Design, Product, Marketing, and Engineering to craft emotionally resonant experiences, establish scalable content systems, and drive alignment with senior stakeholders in a fast-moving, matrixed

Qualifications

• Significant experience leading content, copywriting, editorial, or storytelling teams across large-scale digital ecosystems.
• 10+ years of experience in copywriting, editorial, storytelling, content strategy, digital experience, or related disciplines.
• 8+ years of people management experience, including senior contributors and managers.
• Proven experience building and scaling high-performing teams, operating models, and cross-functional partnerships.
• Exceptional storytelling, editorial, and copywriting instincts with a strong craft and digital experience perspective.
• Strong systems-thinking skills and experience creating scalable content frameworks, governance models, and information architectures.

Responsibilities

• Lead and grow a team of content strategists and writers supporting Adobe.com experiences.
• Define strategic direction for content and storytelling across interconnected web experiences.
• Partner with Design and Content leadership to shape emotionally resonant experiences that reflect Adobe's brand and quality standards.
• Elevate the quality of storytelling, copywriting, naming, messaging, and information architecture across customer-facing experiences.
• Shape the end-to-end Adobe.com experience balancing clarity, emotional connection, conversion, and ecosystem consistency.
• Establish scalable systems, governance models, and operating processes to improve consistency and collaboration across the ecosystem.
• Drive alignment across Product, Marketing, Design, Engineering, and other stakeholders for connected journeys.
• Define the future operating model for content strategy across Adobe.com as the organization evolves.

Skills

Content leadership

Storytelling instincts

Editorial copywriting

Cross-functional collaboration

Systems thinking

Strategic influence

Job description

Adobe Design is seeking an experienced content leader to guide Adobe.com storytelling, strategy, and governance at scale. You will lead a growing team of content strategists and writers, shaping product storytelling, journeys, and conversion experiences across the global website.

You will partner with Design, Product, Marketing, and Engineering to craft emotionally resonant experiences, establish scalable content systems, and drive alignment with senior stakeholders in a fast-moving, matrixed