Global Content Strategy Director

Ripple; New York (NY); Hybrid; USD 196,000 - 240,000; Full time

Benefits offered by this job

Bonuses

Equity

Employee giving match

Mobile stipend

Wellness reimbursement

Job summary

Ripple seeks a Director of Content Strategy to lead a global content program in New York, reporting to the VP of Corporate Marketing. You will build and scale a high-performing team of writers, producers and social strategists, set the editorial vision and drive strategies that boost global brand awareness and demand generation.

You will shape Ripple’s narrative for enterprise buyers, partners, policymakers and the broader market, building a scalable content engine and a strong evidence library.

Qualifications

• 15+ years in content marketing, editorial or strategy for B2B tech or fintech.
• 8+ years building and managing teams, including managers.
• Lead content strategy at scale across a complex, global org.
• Strong editorial judgment and quality standards across a distributed team.
• Strategist and creator with a multi-year vision who can roll up sleeves.
• Data-driven with meaningful content metrics tied to business outcomes.
• Background in B2B tech, fintech or financial services.
• Fluent in AI shaping content production and distribution.
• Curiosity about how tech transforms global financial systems.

Responsibilities

• Define and scale Ripple's global content strategy and calendar.
• Lead and develop a team of writers and multimedia producers.
• Direct content prioritization across the company and drive big swings.
• Partner with Communications for executive thought leadership.
• Create narratives for Ripple's solutions for buyers and partners.
• Build a high-velocity multimedia production engine.
• Own the customer and partner evidence library.
• Partner with Growth Marketing to drive demand generation.
• Coach teams to balance centralized storytelling with local needs.
• Champion AI-native ways of working across Content.
• Measure impact and present to Ripple's Leadership Team.

Skills

Content marketing

Team management

Content strategy

Editorial judgment

AI in content

Fintech knowledge

Job description

Ripple seeks a Director of Content Strategy to lead a global content program in New York, reporting to the VP of Corporate Marketing. You will build and scale a high-performing team of writers, producers and social strategists, set the editorial vision and drive strategies that boost global brand awareness and demand generation.

You will shape Ripple’s narrative for enterprise buyers, partners, policymakers and the broader market, building a scalable content engine and a strong evidence library.