Global Communications Director, Luxury Brand Storytelling

ASSOULINE; New York (NY); On-site; USD 130,000 - 150,000; Full time

Job summary

Assouline is seeking a Communications Director to lead global communications strategy across press, talent, cultural visibility, product launches, events and Maison moments. The role shapes how the Maison is perceived and expands its influence in luxury culture worldwide.

The ideal candidate will build a proactive function, drive storytelling, and ensure all plans align with the Master Brand Calendar. On-site role with leadership of a growing team.

Qualifications

• Significant experience leading communications, PR or cultural visibility strategy in luxury or lifestyle environments.
• Strong network of press, editors, tastemakers and cultural figures.
• Proven experience launching campaigns, partnerships and events with strategic messaging.
• Excellent writing and editorial judgment for multiple audiences.
• Experience managing teams, agencies, budgets and external partners.

Responsibilities

• Define the global communications strategy with the VP Brand and align with Maison priorities.
• Translate brand ambition into clear communications plans and visibility strategies.
• Lead press and influence across initiatives and cultural moments.
• Build and nurture a selective network of editors, journalists and tastemakers.
• Shape messaging, spokesperson opportunities and channels for each initiative.
• Develop plans for launches, collaborations, campaigns and events.
• Own external messaging frameworks, boilerplates and executive copy.
• Manage reputation-sensitive communications with judgment and discretion.
• Lead the Communications team and manage budgets and agency relationships.
• Track coverage and impact, turning learnings into stronger future work.

Skills

Communications leadership

Editorial judgment

Writing ability

Budget management

Team leadership

Strategic storytelling

Relationship building

Job description

Assouline is seeking a Communications Director to lead global communications strategy across press, talent, cultural visibility, product launches, events and Maison moments. The role shapes how the Maison is perceived and expands its influence in luxury culture worldwide.

The ideal candidate will build a proactive function, drive storytelling, and ensure all plans align with the Master Brand Calendar. On-site role with leadership of a growing team.