Director of Communications & Brand Storytelling

Margaux; New York (NY); Vor Ort; USD 140.000 - 160.000; Vollzeit

Benefits dieser Stelle

Medical, dental and vision coverage

401(k)

Paid time off

Employee discount

Zusammenfassung

Margaux is seeking a Director of Communications to own how the brand is seen across press, VIPs, and media. The role reports to the VP of Brand and leads earned-media strategy in the U.S., running the press calendar, managing gifting and VIP relationships, and ensuring consistent brand messaging across channels.

You will collaborate with digital marketing, creative and product on launches and collaborations, crafting high-level founder stories with leadership, and guiding external communications

Qualifikationen

• 8+ years in fashion PR, in-house or at an agency, with at least 3 years leading strategy.
• Close relationships with fashion, shopping, lifestyle editors, plus stylists and talent teams.
• A record of top-tier placements, from features to market pages, that you can point to by name.
• Hands-on experience with shopping and affiliate PR.
• A thoughtful approach to VIP relations and gifting: relationships over volume.

Aufgaben

• Build and lead Margaux's press strategy in the U.S. and Europe, with clear goals for each season.
• Shape the public profile of the founders and creative leadership: interviews, bylines, panels, podcasts, and more.
• Own the brand’s messaging for launches, collaborations and company news, and keep it consistent across every channel.
• Oversee all press materials and assets, including releases and fact sheets, and manage their distribution.
• Lead feature pitching to fashion, lifestyle, culture, and business outlets, from trend stories to deep profiles.
• Lead campaign and collaboration pitching so each launch lands with the right editors on the right day.
• Manage previews, walk-throughs, and deskside appointments with editors and stylists.
• Own the shopping calendar: a yearly pitch plan for gift guides, seasonal roundups, sales moments and market pages.
• Work with paid marketing to oversee affiliate and commerce-editor relationships, and track which placements drive traffic and sales.
• Run organic VIP relations: building real relationships with people whose taste shapes culture, and dressing them where it fits.
• Set the organic gifting strategy across editors, stylists, VIPs and tastemakers, with clear budgets and tracking.
• Partner with marketing on influencer and creator programs so earned and paid efforts work as one.
• Plan and run press days, previews and other brand events, from production to the guest list and invitations to the recap.
• Work with marketing to coordinate paid media and partnership opportunities with publishers.
• Report on coverage, share of voice, reach and sales impact each month, and use it to sharpen the plan.
• Serve as a sounding board and counsel for any or all internal or external messaging strategies for the company and leadership.
• Assist our Sr Director of Editorial and Storytelling with in-house Substack copy, ideation, and other editorial projects as needed.
• Manage our PR agency and other freelancers.
• Manage press and stylist sample requests.

Kenntnisse

PR leadership

Media relations

Strategic communications

Writer / copywriting

Project management

Ausbildung

Bachelor's degree in Communications or related

Jobbeschreibung

Margaux is seeking a Director of Communications to own how the brand is seen across press, VIPs, and media. The role reports to the VP of Brand and leads earned-media strategy in the U.S., running the press calendar, managing gifting and VIP relationships, and ensuring consistent brand messaging across channels.

You will collaborate with digital marketing, creative and product on launches and collaborations, crafting high-level founder stories with leadership, and guiding external communications