Global Campaigns Lead — Demand Gen & Pipeline Velocity

Jobtailor; Idaho; On-site; USD 75,000 - 105,000; Full time

Job summary

Jobtailor in the United States is seeking an experienced B2B Field Marketing professional to lead demand generation programs and drive regional growth. You will shape campaigns with cross-functional teams, manage events, emails, webinars, and digital tactics, and ensure precise handoffs to Inside Sales.

The ideal candidate has 3+ years of hands-on experience with Marketo and Salesforce, plus strong analytics to optimize pipeline velocity and reporting.

Qualifications

• Requires a Bachelor's degree in Marketing, Business, or Communications.
• 3+ years of B2B field marketing and demand generation experience.
• Hands-on experience with marketing automation platforms (Marketo or similar) and CRM systems.

Responsibilities

• Run the campaigns program to meet regional goals and capture market opportunity.
• Shape local campaign themes, messaging, assets, and calls-to-action with US Marketing, Sales, and external experts
• Execute integrated tactics including events, roundtables, email, webinars, social, SEO/SEM
• Liaise with local sales, product, and external experts to execute marketing priorities and programs
• Track results, manage lead qualification, and own the handover process to Inside Sales
• Influence active-pipeline deals through ongoing marketing activity and accelerate pipeline velocity
• Deliver timely, accurate reporting and dashboards using Marketo and Salesforce
• Monitor and improve customer-data quality and completeness in Clearwater Analytics databases

Skills

B2B Field Marketing

Demand Generation

Marketing Automation (Marketo)

CRM Systems (Salesforce)

Campaign Execution

Lead Generation

Analytics

Budget Management

Email Marketing

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Marketo

Salesforce

Clearwater Analytics

Job description

Jobtailor in the United States is seeking an experienced B2B Field Marketing professional to lead demand generation programs and drive regional growth. You will shape campaigns with cross-functional teams, manage events, emails, webinars, and digital tactics, and ensure precise handoffs to Inside Sales.

The ideal candidate has 3+ years of hands-on experience with Marketo and Salesforce, plus strong analytics to optimize pipeline velocity and reporting.