Global Campaign Marketing Lead

Forward Air Corporation; Coppell (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Forward Air Corporation is seeking a Marketing Campaign Specialist to own global demand generation campaigns across paid search, paid social, email, and content. You will manage assets, landing pages, and CRM attribution while collaborating with Sales and Operations to align with business priorities.

Ideal candidates have 5+ years in B2B paid media, experience with Google Ads and LinkedIn, and familiarity with Marketo, HubSpot, or Salesforce.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience managing paid search and paid social campaigns in B2B.
• Hands-on experience building, launching, and optimizing Google Ads and LinkedIn campaigns.
• Experience with WordPress content management and marketing automation platforms.

Responsibilities

• Develop, launch, and optimize integrated marketing campaigns for pipeline growth.
• Create and manage Google Search campaigns and LinkedIn campaigns.
• Execute full-funnel programs across paid media, email, and web content.
• Configure tracking, attribution, and CRM integration for reporting.
• Monitor bids, audiences, and creative assets to improve ROI.
• Manage campaign budgets, forecasting, and spend analysis.
• Collaborate with sales, operations, and regional teams for insights.

Skills

Paid search

Paid social

Analytics

Campaign management

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

Job description

Forward Air Corporation is seeking a Marketing Campaign Specialist to own global demand generation campaigns across paid search, paid social, email, and content. You will manage assets, landing pages, and CRM attribution while collaborating with Sales and Operations to align with business priorities.

Ideal candidates have 5+ years in B2B paid media, experience with Google Ads and LinkedIn, and familiarity with Marketo, HubSpot, or Salesforce.