Global Growth Marketing Campaign Specialist

Forward Air Corp.; Coppell (TX); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

PTO and paid holidays

Career development opportunities

Culture of collaboration

Job summary

Forward Air Corp. in Coppell, TX seeks a Marketing Campaign Specialist to own end-to-end demand generation, from planning to measurement, across global campaigns.

You will manage paid search, paid social, content, email journeys, and landing pages while collaborating with Sales and Operations to drive pipeline and revenue.

This on-site role requires strong analytics, hands-on campaign execution, and the ability to move quickly in a lean, multi-brand team.

Qualifications

• Undergraduate degree in Marketing, Business, Communications, or related field.
• 5+ years managing paid search and paid social campaigns in B2B.
• Experience with Marketo, HubSpot, or similar platforms.
• WordPress content management experience.
• Strong analytical and reporting skills.

Responsibilities

• Develop, launch, and optimize integrated marketing campaigns across multiple channels.
• Create and manage Google Search campaigns with keyword strategy and ad copy.
• Build and optimize LinkedIn campaigns including Lead Gen Forms.
• Execute full-funnel programs across paid media, email, and web content.
• Develop campaign assets like landing pages, case studies, and digital ads.
• Configure tracking and CRM attribution to ensure accurate reporting.
• Monitor and optimize bids, audiences, and conversion paths.
• Manage paid media budgets and forecast spend.
• Maintain dashboards and report on spend, leads, ROI, and revenue impact.
• Collaborate with sales, operations, and regional marketing teams.
• Translate learnings into improved targeting and content briefs.
• Present performance insights to leadership and identify growth opportunities.
• Support global execution for Forward Air and Omni Logistics brands.
• All other duties as assigned.

Skills

Paid search

Paid social

Content development

Email marketing

Campaign analytics

CRM attribution

Stakeholder collaboration

Budget management

A/B testing

SEO basics

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

LinkedIn Campaign Manager

WordPress

Marketo

HubSpot

Salesforce CRM

Job description

Forward Air Corp. in Coppell, TX seeks a Marketing Campaign Specialist to own end-to-end demand generation, from planning to measurement, across global campaigns.

You will manage paid search, paid social, content, email journeys, and landing pages while collaborating with Sales and Operations to drive pipeline and revenue.

This on-site role requires strong analytics, hands-on campaign execution, and the ability to move quickly in a lean, multi-brand team.