Global Campaign Manager - Growth & Lead Gen

Laerdal Medical; United States; Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental, and V&

HSA & FSA with employer contribution

401k with Employer Match & Profit Sh

Tuition Reimbursement

Wellness Reimbursement Program

Professional Development Opportunities

Pet Insurance

Subsidized Cafeteria in NY office

Job summary

Laerdal Medical is seeking a Marketing Campaign Manager to plan, execute, and manage integrated campaigns and projects supporting growth in North America. You will partner with cross-functional and international teams to translate strategies into campaigns, product launches, and digital initiatives.

The role involves managing timelines, resources, and deliverables, leveraging digital tactics to drive engagement, lead generation, and measurable results in a fast-paced global marketing

Qualifications

• Bachelor’s degree in digital media, communications, marketing, business, or related field, or equal subsequent experience.
• Residence on the East Coast.
• 3–5 years of experience in digital marketing, marketing or project management.
• Experience with marketing analytics tools (Power BI, Google Analytics, etc.).
• Knowledge of marketing automation systems (Eloqua, Pardot, Marketo, or HubSpot), social media marketing, SEO, digital asset management platforms (Brandfolder), and CMS.

Responsibilities

• Plan and manage integrated marketing campaigns, product launches, and other marketing initiatives.
• Manage multiple projects, timelines, resources, and deliverables to ensure successful execution.
• Ensure campaign materials meet quality standards and are prepared for global use and translation.
• Develop demand generation, growth, and re‑engagement campaigns that support business objectives.
• Recommend and execute digital marketing tactics based on campaign goals and target audiences.
• Partner with Sales and Marketing to drive lead generation and new business opportunities.
• Develop a strong understanding of North American market opportunities and priority initiatives.
• Analyze campaign performance and apply insights to improve future marketing activities.
• Use Salesforce and other tools to support campaign execution and tracking.
• Partner with local and international teams to execute campaigns and support centralized global marketing processes.

Skills

Project management

Cross-functional collaboration

Digital marketing

Education

Bachelor’s degree or equivalent

Tools

Wrike

Monday.com

Workfront

Smartsheet

Job description

Laerdal Medical is seeking a Marketing Campaign Manager to plan, execute, and manage integrated campaigns and projects supporting growth in North America. You will partner with cross-functional and international teams to translate strategies into campaigns, product launches, and digital initiatives.

The role involves managing timelines, resources, and deliverables, leveraging digital tactics to drive engagement, lead generation, and measurable results in a fast-paced global marketing