Global Content Marketing Manager — 1-Year Temp

Laerdal Medical Corporation; United States; Presencial; USD 85.000 - 90.000; Jornada completa

Descripción de la vacante

Laerdal Medical Corporation is seeking a Global Content Marketing Manager (Temporary) to lead the development of scalable content that supports launches and customer segments. You will partner with Product Marketing and Segment Leads to translate positioning into compelling material across global markets.

The role blends research, messaging, and hands-on content creation while upholding brand standards and optimizing for search and AI-driven discovery.

Formación

• 4–8 years of experience in content marketing, journalism, editorial, or digital marketing roles.
• Bachelor's degree in English, Marketing, Communications, or Journalism or equivalent experience.
• Hands-on content creation across web and multimedia formats.

Responsabilidades

• Develop positioning, value propositions, and messaging with Product Marketing.
• Adapt messaging across segments and regional markets.
• Create long- and short-form content, including articles and stories.
• Collaborate with subject matter experts and customers to develop content.
• Leverage AI tools to support research, content development, and optimization.
• Ensure content aligns with Laerdal's brand and editorial standards.
• Edit, proofread, and fact-check content for quality and consistency.
• Support content governance and editorial guidelines.
• Apply SEO best practices to improve visibility and discoverability.
• Structure content for traditional search and AI-driven discovery.
• Repurpose content across web, email, social, and sales enablement.
• Ensure content readiness for global localization.

Conocimientos

Strong writing

Strategic thinking

Cross-functional collaboration

Editorial expertise

AI content tools

SEO awareness

Analytical mindset

Educación

Bachelor's degree in English/Marketing/Communications/Journalism

Herramientas

SEMrush

Google Analytics

Ahrefs

Descripción del empleo

Laerdal Medical Corporation is seeking a Global Content Marketing Manager (Temporary) to lead the development of scalable content that supports launches and customer segments. You will partner with Product Marketing and Segment Leads to translate positioning into compelling material across global markets.

The role blends research, messaging, and hands-on content creation while upholding brand standards and optimizing for search and AI-driven discovery.