Global C2C4C Communications & Strategy Lead

Bristol Myers Squibb; Princeton (NJ); On-site; USD 194,000 - 236,000; Full time

Benefits offered by this job

Flexible Time Off

11 paid holidays

Comprehensive benefits

Job summary

Bristol Myers Squibb seeks a dynamic Program Management & Communications lead for the C2C4C initiative based in Princeton, NJ. The role focuses on translating strategic priorities into integrated communication plans, overseeing budgets, messaging, and global toolkits to drive consistent storytelling across U.S.

and international markets. Responsibilities include media strategy, executive engagement, internal communications, and live moments coordination, collaborating with Corporate Affairs and

Responsibilities

• Translate C2C4C strategic priorities into integrated communications plans, project timelines, deliverables, owners, and execution milestones.
• Coordinate across Corporate Affairs, market teams, agencies, event partners, rider leads, patient advocacy partners, and business stakeholders to ensure communications planning is fully integrated with broader program planning and execution.
• Support program governance through clear communications inputs, leadership updates, agenda development, action tracking, issue escalation, and alignment across workstreams.
• Partner with the Global C2C4C Program lead on multi-million dollar program budget planning, with accountability for communication-related budget planning and vendor/agency coordination for communications-related program activities, ensuring resources are aligned to highest-impact priorities and coordinated with the broader program budget.
• Develop and own the global messaging strategy and narrative architecture for C2C4C, including executive positioning, messaging frameworks, FAQs and global communication toolkits to drive consistent storytelling at scale.
• Ensure materials are audience-centric, globally relevant, and adaptable for local markets.
• Lead the integrated communications strategy across all U.S. and global markets where C2C4C takes place, ensuring storytelling, executive engagement, media, digital, internal communications, and live moments are connected to the program’s strategic priorities.
• Contribute to program planning and governance by bringing communications strategy, stakeholder insight, narrative priorities, and reputation considerations into decision-making forums.
• Define and execute the content strategy for patient, rider and employee storytelling that drives measurable engagement and amplifies business impact.
• Own the creative vision and production strategy for video and multimedia content, directing internal teams and/or agency partners to deliver best-in-class storytelling assets.
• Ensure storytelling reflects the company’s values, purpose, and commitment to patients and communities.
• Develop and execute local and national media strategies that position C2C4C as a flagship corporate program with measurable reputational impact, in partnership with Corporate Communications leadership team.
• Lead development of strategic media narratives, proactive story angles, and spokesperson platforms that drive sustained media coverage and external credibility.
• Accountable for spokesperson strategy—partnering with the Global C2C4C program lead to identify, vet and prepare riders, employee advocates, and senior executives for high-profile media and speaking opportunities, in close partnership with the Corporate Affairs media team.
• Collaborate with Internal Communications leadership to design and execute employee engagement strategies that drive participation, pride, and cultural impact.
• Drive clear and compelling internal narratives that reinforce purpose, pride, and participation.
• Execute internal communication cadence and campaigns, ensuring strategic alignment between operational updates (e.g., rider application, update, training and other announcement emails) and broader narrative/branding priorities.
• Partner with omnichannel team to define social and digital strategies that maximize reach, engagement, and brand impact across owned and earned channels
• Drive integrated paid and organic digital strategies, allocating $ resources to optimize performance and return on investment
• Own executive communications strategy for social media, positioning senior leaders as authentic voices for the program and crafting high-impact content
• Define and lead the integrated strategy and execution plan for signature C2C4C moments, to ensure communications plans are aligned with operational plans, timing, logistics operations, and leadership engagement.
• Serve as communications counsel to executives participating in C2C4C events, shaping their engagement strategy and preparing them for high-visibility moments.
• Partner with C2C4C program lead to ensure ride-related milestones and logistics are reflected in participant communications, leadership touchpoints, and live-moment communications through a disciplined execution plan.
• Collaborate with Internal Communications leadership to design and execute employee engagement strategies that drive participation, pride, and cultural impact.
• Drive clear and compelling internal narratives that reinforce purpose, pride, and participation.
• Execute internal communication cadence and campaigns, ensuring strategic alignment between operational updates and broader narrative/branding priorities.
• Partner with omnichannel team to define social and digital strategies that maximize reach, engagement, and brand impact across owned and earned channels.
• Drive integrated paid and organic digital strategies, allocating resources to optimize performance and return on investment.
• Own executive communications strategy for social media, positioning senior leaders as authentic voices for the program and crafting high-impact content.
• Define and lead the integrated strategy and execution plan for signature C2C4C moments, to ensure communications plans are aligned with operational plans, timing, logistics operations, and leadership engagement.
• Serve as communications counsel to executives participating in C2C4C events, shaping their engagement strategy and preparing them for high-visibility moments.

Job description

Bristol Myers Squibb seeks a dynamic Program Management & Communications lead for the C2C4C initiative based in Princeton, NJ. The role focuses on translating strategic priorities into integrated communication plans, overseeing budgets, messaging, and global toolkits to drive consistent storytelling across U.S.

and international markets. Responsibilities include media strategy, executive engagement, internal communications, and live moments coordination, collaborating with Corporate Affairs and