Global Brand Strategy & Performance Director (Hybrid)

Kimpton; Georgia; Hybrid; USD 138,000 - 155,000; Full time

Benefits offered by this job

Bonus pay eligibility

Medical/dental/vision insurance

401K

Paid time off

Job summary

Kimpton is seeking a strategic Brand Director to drive medium- to long-term brand strategy and performance initiatives across global platforms. You will champion brand architecture, lead 3–5 year plans, and oversee annual business planning to meet performance and competitive targets.

You will analyze consumer trends, monitor brand health and market data, collaborate with Brand Directors, and partner with global and regional teams to shape segmentation and demand creation.

Qualifications

• Bachelor's or master's degree in marketing, business, or related field; MBA preferred.
• 10+ years of progressive marketing experience in a global, multi-brand environment.
• 5–7 years of managing teams or large projects.

Responsibilities

• Serve as champion of the brand via development and optimization of global brand architecture.
• Lead 3-5 year strategic brand plans and supporting programs with annual business planning.
• Analyze data on consumer needs, brand awareness, and trends to inform enhancements.
• Review brand health and market data to drive commercial performance across markets.
• Collaborate with Brand Directors to assess satisfaction and opportunities for innovation.
• Partner with global/regional teams to develop segmentation, demand creation, and channel strategies.
• Support franchise development efforts with product distribution targets and presentations.

Skills

Brand strategy

Data analysis

Team leadership

Education

Bachelor's or Master's in Marketing/Business

MBA preferred

Job description

Kimpton is seeking a strategic Brand Director to drive medium- to long-term brand strategy and performance initiatives across global platforms. You will champion brand architecture, lead 3–5 year plans, and oversee annual business planning to meet performance and competitive targets.

You will analyze consumer trends, monitor brand health and market data, collaborate with Brand Directors, and partner with global and regional teams to shape segmentation and demand creation.