Global Brand Strategy Director: Storytelling & Architecture

WorldStrides, Inc.; Northern (KY); Hybrid; USD 180,000 - 210,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Tuition reimbursement

Travel opportunities

Flexible work schedule

Job summary

WorldStrides is seeking a Senior Director of Brand Strategy to lead the repositioning of the master brand, consolidating sub-brands and shaping a storytelling architecture that drives emotional connection with educators and students worldwide.

You will serve as the brand's chief architect and loudest champion, guiding end-to-end repositioning, defining guidelines and tone, and building an organic content engine across editorial, social, and video to fuel growth and top-of-funnel demand.

Qualifications

• 8–12 years of brand strategy and marketing experience in education, travel, or consumer brands.
• Proven track record leading brand repositioning or relaunch at a company or product portfolio level.
• Experience managing brand architecture across a multi-product or multi-brand organization.
• Strong storytelling instincts — you write a sharp brief, give decisive creative direction, and recognize a great idea instantly.
• Demonstrated ability to lead cross-functional teams and influence without direct authority.
• Experience managing external agencies (brand, PR, production).

Responsibilities

• Lead end-to-end repositioning of WorldStrides as the definitive educational travel brand across K-12, International, and Performing Arts.
• Define and execute a sub-brand consolidation strategy — creating a coherent brand architecture across all WorldStrides products and programs.
• Develop brand guidelines, tone of voice, and messaging frameworks that ensure consistency across every customer touchpoint.
• Partner with Product and Sales leadership to ensure brand narrative aligns with commercial strategy and segment needs.
• Build and own the organic content strategy — editorial, social, video — as a long-term brand-building and SEO asset.
• Commission and champion student and educator stories that bring WorldStrides' mission to life authentically.
• Oversee development of campaign narratives, brand films, and impact content that differentiate WorldStrides in a competitive landscape.
• Serve as the internal brand guardian across Marketing, Sales, Product, and Partner channels.
• Lead and develop the Manager, Social & Influencer and work cross-functionally with Creative, Digital, and Channel teams.
• Build agency and freelance partnerships for brand strategy, PR, and film production.

Skills

Brand strategy

Cross-functional leadership

Storytelling

Influence without authority

Agency management

Job description

WorldStrides is seeking a Senior Director of Brand Strategy to lead the repositioning of the master brand, consolidating sub-brands and shaping a storytelling architecture that drives emotional connection with educators and students worldwide.

You will serve as the brand's chief architect and loudest champion, guiding end-to-end repositioning, defining guidelines and tone, and building an organic content engine across editorial, social, and video to fuel growth and top-of-funnel demand.