Global Brand Strategy Director, Medical Devices

Edwards Lifesciences Gruppe; Irvine (CA); On-site; USD 159,000 - 226,000; Full time

Job summary

Edwards Lifesciences is seeking a strategic leader to own global brand strategy and upstream marketing for THV products in California. You will partner with product management, innovation teams, and executive stakeholders to shape positioning, naming, and launch plans that drive growth and market leadership.

You will integrate brand strategy across the full lifecycle, align commercialization priorities, and ensure successful launches with cross-functional teams while guiding long-term brand

Qualifications

• Bachelor's degree in related field with marketing experience and seniority level as per Edwards criteria.
• Demonstrated track record in people management.
• Experience in regulated industry preferred.

Responsibilities

• Lead global brand strategy for upstream marketing and launches across regions.
• Integrate brand strategy throughout the innovation lifecycle and launches.
• Define portfolio branding, naming, messaging, and governance.
• Collaborate with executive leadership on portfolio strategy and commercialization.
• Establish global launch frameworks and governance for consistent execution.

Skills

Brand strategy

Leadership

Stakeholder collaboration

Launch planning

Education

Bachelor's degree

Tools

Microsoft Office Suite

Job description

Edwards Lifesciences is seeking a strategic leader to own global brand strategy and upstream marketing for THV products in California. You will partner with product management, innovation teams, and executive stakeholders to shape positioning, naming, and launch plans that drive growth and market leadership.

You will integrate brand strategy across the full lifecycle, align commercialization priorities, and ensure successful launches with cross-functional teams while guiding long-term brand