Global Brand & PR Program Manager

Adyen; Buffalo (NY); On-site; USD 145,000 - 195,000; Full time

Job summary

Adyen seeks an effective, detail oriented Brand and PR program manager in New York or San Francisco to own high-impact campaigns and ensure consistent messaging across customer touchpoints.

You’ll drive operational excellence, timelines, and cross-functional execution with PMM, Studio, Product and Engineering, collaborating with design to deliver on-brand assets and events while exploring AI-powered storytelling for scalable growth.

Qualifications

• 5+ years of program management within marketing, creative agencies, or tech brands.
• Experience launching multi-channel integrated campaigns at scale.
• Ability to translate complex tech concepts into clear narratives.

Responsibilities

• Drive end-to-end execution of integrated brand campaigns across channels.
• Align stakeholders across PMM, Studio, Product and Engineering.
• Maintain brand governance and ensure on-brand assets and events.

Skills

Program management

Cross-functional collaboration

Technical aptitude

Agency mindset

Agile / Scrum / Waterfall

Generative AI tools

Leadership

Tools

Jira

Monday.com

Job description

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

The Role

Adyen is looking for an effective, detail oriented, and brand and PR program manager. This role will work out of our SF or NYC office and report to the VP of Global Brand and PR.

You’ll be responsible for driving operational excellence, timeline management, and cross-functional execution for high-impact brand campaigns and initiatives, ensuring messaging consistency across all customer touchpoints, and driving forward brand awareness programs that support our growth goals.

What You’ll Do

• Drive Integrated Campaigns- Manage the end-to-end execution, timelines, and operational workflows for integrated brand campaigns and programs across digital, PR, and social channels to build brand equity and support commercial growth. Conduct post-project retrospectives and implement process improvements and lessons learned.
• Program Management & Resource Management- Develop project plans, resource allocation matrices, and tracking milestones via project management tools.
• Align Key Stakeholders- Facilitate cross-functional collaboration and communication between PMM, Studio, Product, and Engineering teams (and others as needed) to keep campaigns, special projects, product launches and brand-led events on schedule.
• Brand Governance- Work with Brand Enablement Manager to maintain global brand guidelines, ensuring consistency across brand led-events, sales enablement collateral, case studies, events, and customer communications.
• Partner with Studio and Social Media- Work closely with design and content to ensure all assets and outputs are high-quality and on time, while partnering with social media to ensure assets are delivered timely and on brand for distribution.
• Scale with Emerging AI Tools- Proactively integrate AI tools and workflows into creative processes to reduce friction, boost campaign agility, and pioneer innovative storytelling mediums.
• Agency & Vendor Management- Manage relationships with external creative agencies, PR firms, and brand consultants. Track vendor deliverables, manage agency contract timelines, and ensure production schedules remain on schedule.

Who You Are

• 5+ years of Program Management experience within marketing, creative agencies, corporate brands teams, tech, SaaS, fintech, or complex platform environments.
• Proven track record of building and launching multi-channel integrated campaigns at scale with measurable business impact.
• Technical Aptitude- Demonstrated ability to translate complex technology concepts into simple, human narratives without losing technical accuracy.
• Cross-Functional Influence- Proven success partnering with Marketing, Product, and leadership stakeholders.
• Modern Toolset- Hands-on experience integrating modern workflows and generative AI tools to streamline creative development.
• High-Agency Mindset- Low ego, fast-moving, and comfortable taking full accountability from concept to execution.
• Project Management Methodologies- proficiency in project management methodologies (Agile, Scrum, or Waterfall) and tools (e.g., Jira, Monday, or Other).
• Comfortable with travel up to 30% of the year.

Compensation

The base salary range for this role is $145,000 - $195,000.

Location & Work Model

This role is based out of our New York or San Francisco office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you?

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Don’t be afraid to let us know if you need more flexibility.

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

All your information will be kept confidential according to EEO guidelines.

San Francisco

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.