Senior Manager, Community Marketing

Adyen; San Francisco (CA); Hybrid; USD 145,000 - 195,000; Full time

Job summary

Adyen is seeking a Senior Manager of Community Marketing based in San Francisco to develop and launch the company's community programs. This hybrid role will target innovative engagement strategies to foster relationships with clients and turn them into growth drivers.

Key responsibilities include developing strategic initiatives for community marketing, executing various events, and collaborating with cross-functional teams. Candidates should have over 10 years of B2B marketing experience, particularly in fintech, and proven community-building expertise.

Qualifications

• 10+ years of B2B marketing experience, with at least 5 years in community building.
• Proven execution of community events, both virtual and in-person.
• Ability to travel domestically and internationally 30%+.

Responsibilities

• Develop strategy for community marketing program in North America.
• Execute member engagement programs and events end to end.
• Collaborate with cross-functional teams to bring vision to life.

Skills

B2B marketing experience

Community building expertise

Data-driven mindset

Excellent communication skills

Job description

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft – the financial technology platform of choice.

At Adyen we create an environment where people can succeed, backed by culture and support that empowers careers. Motivated individuals tackle unique technical challenges at scale and solve them as a team. Together we deliver innovative and ethical solutions to help businesses achieve faster ambitions.

The Role

We are hiring an experienced Senior Manager of Community Marketing to develop and launch Adyen’s first community programs. This hybrid role will be based in our San Francisco office, and reports to the VP of Marketing, North America.

This role is all about creating thoughtful experiences that build long‑term trust and turn our customers into our strongest growth engine. As our first community marketer, you will create the vision and strategy for community marketing in North America and execute events and programs from end to end. You’ll partner with cross‑functional stakeholders (marketing, strategy, sales, and account management teams) to make it happen.

What You’ll Do

• Develop the strategy for our first‑ever community marketing program in North America. Define our community vision, audience segmentation, program pillars, success metrics, and multi‑year roadmap.
• Execute member engagement programs end to end – curated events (owned and sponsored), regional meetups, webinars, and user groups.
• Own community communications – develop member‑facing communications that drive awareness, engagement, and connection across programs and events.
• Build a content engine – translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership.
• Develop and hit KPIs – define success metrics, determine how we translate member value into business value, report on insights and learnings, and use data to continuously optimize programs.
• Collaborate with cross‑functional teams including marketing, design, account management, and commercial strategy teams to bring our vision to life.

Who You Are

• 10+ years of B2B marketing experience, with at least 5 years focused on community building. Fintech experience is ideal.
• Proven track record of executing virtual and in‑person community events across a variety of formats (webinars, meetups, third‑party sponsorships, flagship events). Comfortable managing promotion and event logistics end to end.
• Data‑driven mindset – know how to establish KPIs, measure success, and use insights to inform program strategy.
• Creative program thinker – bring fresh ideas for engaging members and making community feel like a destination, not an afterthought.
• Self‑starter with strong relationship skills – take initiative, operate with a high degree of autonomy, and drive programs forward even in ambiguity. Instill confidence when working with peers and senior leaders.
• Excellent written and verbal communication skills; clear, compelling communicator across member‑facing content, internal updates, and executive presentations.
• Ability to travel domestically and internationally 30%+.

The base salary range for this role is $145,000 – $195,000.

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of diverse perspectives. Diversity of backgrounds and cultures is essential for momentum. We welcome all to be their true selves at Adyen.

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or other legally protected status.

All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.