Global Brand & Portfolio Marketing Leader

CooperVision, Inc.; Victor (ID); On-site; USD 90,000 - 130,000; Full time

Job summary

CooperVision, a leading global contact lens manufacturer, seeks a Brand Marketing Manager to lead portfolio and brand initiatives across its global lens portfolio. You’ll collaborate with global and regional marketing teams and cross-functional partners to translate consumer and ECP insights into compelling marketing programs, launches, and scalable toolkits.

In this role you’ll own workstreams within the brand strategy, including positioning, messaging, and market intelligence, and you’ll

Responsibilities

• Leads development and execution of portfolio and brand initiatives across CooperVision's global portfolio, translating consumer, customer, and ECP needs into effective marketing programs and launches.
• Owns defined workstreams within the global brand and portfolio strategy, including positioning, messaging, claims, market intelligence, performance analysis, and lifecycle planning.
• Collaborates across Global Marketing, Regional Marketing, and cross-functional teams to ensure executional excellence and keep stakeholders informed of progress, risks, and opportunities.

Job description

CooperVision, a leading global contact lens manufacturer, seeks a Brand Marketing Manager to lead portfolio and brand initiatives across its global lens portfolio. You’ll collaborate with global and regional marketing teams and cross-functional partners to translate consumer and ECP insights into compelling marketing programs, launches, and scalable toolkits.

In this role you’ll own workstreams within the brand strategy, including positioning, messaging, and market intelligence, and you’ll