Global Brand Media Lead - Audience & Channel Strategy

Amazon Inc.; Bellevue (WA); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Amazon is building a satellite internet service and the Marketing team seeks a role to own Amazon DSP planning and activation, building the upper-funnel brand engine for Leo. You will work with performance marketing to connect demand to brand activities and see impact in results.

You’ll lead audience strategy, plan and optimize across Connected TV, Online Video, Audio, and Display, and partner with analytics on test-and-learn to surface insights.

Responsabilidades

• Own audience strategy, channel planning, and journey management to grow the Leo brand.
• Plan, budget, and optimize across Connected TV, Online Video, Audio, and Display channels.
• Collaborate with performance marketing, creative, and agency teams to deliver campaigns at a high bar.
• Collaborate with analytics on test-and-learn agenda and surface key insights from campaigns.

Descripción del empleo

Amazon is building a satellite internet service and the Marketing team seeks a role to own Amazon DSP planning and activation, building the upper-funnel brand engine for Leo. You will work with performance marketing to connect demand to brand activities and see impact in results.

You’ll lead audience strategy, plan and optimize across Connected TV, Online Video, Audio, and Display, and partner with analytics on test-and-learn to surface insights.