Senior Digital Media Manager - Amazon Leo, Global Media

Amazon; Bellevue (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Amazon is building a satellite internet service and the Marketing team seeks a role to own Amazon DSP planning and activation, building the upper-funnel brand engine for Leo. You will work with performance marketing to connect demand to brand activities and see impact in results.

You’ll lead audience strategy, plan and optimize across Connected TV, Online Video, Audio, and Display, and partner with analytics on test-and-learn to surface insights.

Responsibilities

• Own audience strategy, channel planning, and journey management to grow the Leo brand.
• Plan, budget, and optimize across Connected TV, Online Video, Audio, and Display channels.
• Collaborate with performance marketing, creative, and agency teams to deliver campaigns at a high bar.
• Collaborate with analytics on test-and-learn agenda and surface key insights from campaigns.

Job description

Amazon Leo is building a satellite internet service that spans globally across 128 countries and Marketing's job is to make sure it becomes a brand people know, trust, and recommend. In this role, you will own Amazon DSP (ADSP) planning and activation, building the upper-funnel brand engine.

You’ll work hand in hand with the performance marketing team, who focus on converting the demand you help create. If you like owning a channel end to end and seeing your decisions show up in real results, this is a role where you’ll have real control and real impact.

Key job responsibilities

• Own audience strategy, channel planning, and journey management to bring people into the Leo brand.
• Plan, budget, and optimize across channels including Connected TV, Online Video, Audio, and Display.
• Partner closely with the performance marketing, creative, and agency teams to ensure campaigns are delivered to task at a high bar.
• Partner with analytics on test & learn agenda and surface key insights from campaign performance.

*** Export Control Requirement ***

Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

A day in the life

You’ll set strategy and also get hands-on in the platform, shaping audiences, pacing budgets, and tuning live campaigns. You’ll dig into performance with analytics, line up plans with the regional media leads, and stay in sync with the performance marketing team on handoffs. You’ll partner with creative on the ads themselves and with ad tech and engineering on the tools that make targeting easier, and you’ll work alongside agency partners who help with execution.

About the team

We’re a global media team with a simple goal: make Amazon Leo a brand people choose and recommend. We move fast, set a high bar, and give people room to own their work and make real decisions. You’ll join a small group of media leads covering different parts of the world, all focused on reaching customers and building something new together.