Global Brand Marketing Director: Launch & Growth

RiseMe

Irvine (CA)

On-site

USD 159,000 - 226,000

Full time

2 days ago

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Job summary

Edwards Lifesciences in California is seeking a senior marketing leader to own global brand strategy upstream marketing and product launches. You will partner with product management, innovation teams, and executive stakeholders to define product positioning, naming strategies, and launch plans that drive long-term growth and market differentiation.

This role ensures brand strategy is integrated across the innovation lifecycle, aligns commercialization with business objectives, and guides

Qualifications

Bachelor's degree in marketing or related field; senior level experience required.
Demonstrated track record in people management.
Experience in regulated industries or medical devices preferred.

Responsibilities

Lead global brand strategy across upstream marketing and product launches.
Partner with executive leadership and product management to shape portfolio strategy.
Develop and steward global brand architecture, naming, and governance.
Lead brand development for new products, platforms, and indications.
Ensure brand strategy is integrated throughout the innovation lifecycle.
Leverage insights to identify growth opportunities and inform commercialization decisions.
Establish global launch frameworks and governance for consistent launches.