Global Brand Management Associate — Growth & Launches

Newell Brands; Atlanta (GA); On-site; USD 80,000 - 110,000; Full time

Job summary

Newell Brands in Atlanta (Graco) seeks an Associate Brand Manager, Global Brand Management to support global innovation and growth initiatives across regions. You will collaborate with functions worldwide and ensure timely execution of the global brand strategy.

Ideal candidates have a four-year degree, 2+ years in brand management or marketing, strong marketing knowledge, analytical and creative thinking, and excellent communication.

Qualifications

• A four-year college degree.
• 2+ years of brand management or marketing experience preferred.
• Desire to function as a business owner with passion for brand management.
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.

Responsibilities

• Be a key liaison between the global team and regions/countries.
• Ensure feedback on innovation and marketing plans from countries is heard and considered by global team.
• Lead development of core brand assets and ensure availability to regions and countries as needed.
• Lead packaging design process for new item launches.
• Assist and sometimes lead global innovation projects to deliver on time and in full.
• Partner with central marketing teams to deploy campaigns globally in a format adaptable to local markets.
• Develop understanding of the target consumer and ensure brand activities deliver against key targets.
• Provide insights on global competitive landscape to drive share growth.
• Be a steward and power user of data, communicating findings to senior management.
• Contribute to post-mortem analyses to identify growth opportunities.

Skills

Brand management

Marketing

Analytical thinking

Creative thinking

Communication skills

MS Office

Marketing analytics tools

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Newell Brands in Atlanta (Graco) seeks an Associate Brand Manager, Global Brand Management to support global innovation and growth initiatives across regions. You will collaborate with functions worldwide and ensure timely execution of the global brand strategy.

Ideal candidates have a four-year degree, 2+ years in brand management or marketing, strong marketing knowledge, analytical and creative thinking, and excellent communication.