Strategic Market Growth & Planning Lead

Newell Brands; Atlanta (GA); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Newell Brands is seeking an experienced marketer to drive strategic planning, brand management, and customer engagement across multiple channels. You will translate market insights into actionable selling stories and collaborate with sales, finance, and marketing to grow share with major retailers.

The role requires a strong financial acumen, advanced knowledge of US retail, and the ability to influence across a matrix organization. 15% travel may be required.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years in market planning, brand management, or related roles.
• Experience with CPG or durable consumer goods is a plus.
• Advanced US retail customer knowledge.

Responsibilities

• Support execution of the segment’s 3-year strategy and annual brand plans.
• Leverage enterprise reports to identify strategic opportunities.
• Develop category playbooks and merchandising tactics.
• Coordinate planning with sales and retail customers.
• Monitor competitive activity and market trends.
• Prepare for monthly S&OP and quarterly business reviews.
• Collaborate with cross-functional teams to drive growth.

Skills

Financial Acumen

Brand & Category Management

Cross-Channel Experience

Market Insights Translation

Storytelling & Selling Stories

Data-Driven Decision Making

Communication Skills

Cross-Functional Collaboration

Education

Bachelor’s degree in marketing or business

Tools

POS & Panel Data Tools

Job description

Newell Brands is seeking an experienced marketer to drive strategic planning, brand management, and customer engagement across multiple channels. You will translate market insights into actionable selling stories and collaborate with sales, finance, and marketing to grow share with major retailers.

The role requires a strong financial acumen, advanced knowledge of US retail, and the ability to influence across a matrix organization. 15% travel may be required.