Global Brand & Launch Strategy Lead

e.l.f. Cosmetics, Inc; Oakland (CA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Flexible time off

Half-day Fridays

Hybrid work environment

Job summary

A leading beauty brand in the United States is seeking a Global Senior Brand Manager. This role requires driving global go-to-market strategies and ensuring impactful launches. The ideal candidate will have extensive experience in brand management, particularly in global settings, with a deep understanding of consumer insights and a mix of analytical and creative skills. The position offers a competitive salary range of $110,000 - $140,000 per year and is based in California.

Qualifications

• 6–8 years of brand management or go-to-market experience, preferably in beauty, CPG, or lifestyle brands.
• Proven success leading global or multi-market launches.
• Fluent in both strategy and execution.
• Deep understanding of consumer insights and pop culture.
• Mix of analytical rigor and creative intuition.
• Fast, resourceful, and collaborative.
• Builder's mindset.

Responsibilities

• Own end-to-end go-to-market planning for key global initiatives.
• Partner with cross-functional teams to execute impactful brand plans.
• Translate product strategy into compelling campaign narratives.
• Align teams for seamless execution and a unified presence.
• Synthesize data and cultural signals into insights.
• Champion e.l.f.’s brand DNA.
• Develop frameworks to strengthen global launch capabilities.
• Manage marketing budgets and optimize spend.
• Lead presentations that mobilize teams around big ideas.

Skills

Brand management or go-to-market experience

Leadership in global or multi-market launches

Consumer insights understanding

Digital ecosystems knowledge

Analytical and creative skills

Collaborative nature

Ability to work independently

Job description

A leading beauty brand in the United States is seeking a Global Senior Brand Manager. This role requires driving global go-to-market strategies and ensuring impactful launches. The ideal candidate will have extensive experience in brand management, particularly in global settings, with a deep understanding of consumer insights and a mix of analytical and creative skills. The position offers a competitive salary range of $110,000 - $140,000 per year and is based in California.