Brand & Integrated Campaign Manager

ViewSonic; Brea (CA); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

401k with company match

Paid Time Off

Company provided equipment

Job summary

ViewSonic seeks a Brand & Integrated Campaign Manager to own the global brand voice and drive campaigns across regions, channels, and product categories. You’ll work with Sales, CRO, Product Management, and regional teams to translate launches and category pushes into cohesive marketing air cover.

The role requires building a global content engine, defining briefs, and aligning verticals around shared moments while maintaining consistency across markets.

Qualifications

• 7+ years in brand marketing or global campaigns.
• Experience building global integrated campaigns across regions.
• Strong cross-functional leadership and collaboration.
• Merchant mindset with strong commercial instincts.
• Fluent in sales discussions, pricing, and margins.

Responsibilities

• Own and steward the global ViewSonic brand voice and visual storytelling system across regions, products, and channels.
• Develop and maintain the brand book, messaging framework, and content guidelines for cross-functional laddering.
• Lead development and execution of global integrated campaigns spanning verticals for general-market audiences.
• Drive consistent brand presence through narrative and category storytelling.
• Translate commercial priorities into integrated marketing air cover with measurable ROI with Sales, CRO, and Product Management.
• Build and operate the global content engine: hero assets, decks, web hubs, activation kits for regional adaptation.
• Create integrated campaign briefs and global activation kits for regional teams and Social Media.
• Coordinate with Vertical Marketing Managers and regional leads around shared global campaign moments.
• Partner with Digital Marketing to amplify campaigns across social, paid, web, and email globally.
• Oversee external partners to deliver on-brand, on-time, on-budget work.
• Define and measure brand health, share-of-voice, and campaign impact; report to senior leadership.

Skills

Brand marketing

Integrated campaigns

Global campaign management

Cross-functional leadership

AI tools

Commercial instincts

Stakeholder management

Data-driven marketing

Creative direction

Content systems thinking

Education

BA in Marketing, Communications, Business Administration

MBA or equivalent commercial experience

Tools

AI tools (Claude, Gemini, Copilot)

Job description

Supervision

Reports to: Director of Marketing Communications

Supervision

Reports to: Director of Marketing Communications

Come grow with us!

Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating nearly four decades of excellence, carrying on the same entrepreneurial spirit and innovation we’ve had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.

Your Role and Impact

ViewSonic is looking for a Brand & Integrated Campaign Manager to own the single, unified ViewSonic voice globally and to drive our presence in the general market — beyond the boundaries of any one vertical program. While our Vertical Marketing Managers (Education, Business, Government, and Consumers) own audience strategy and demand generation within their segments, this role owns the global brand narrative, the integrated campaign architecture, and the horizontal storytelling that gives ViewSonic a coherent identity across regions, channels, and product categories.

This is a builder’s role with a merchant’s mindset. The successful candidate will work hand-in-glove with Sales, the CRO, Product Management, Channel Marketing, Digital, and our regional teams to translate commercial priorities — product launches, category pushes, and sell-through goals — into integrated campaigns that all verticals and regions ladder into. The role complements, not duplicates, the work of our Vertical Marketing Managers: VMMs go deep within their audience; this role goes broad across the brand.

Day To Day Responsibilities

• Own and steward the global ViewSonic brand voice, narrative architecture, and visual storytelling system across all regions, products, and channels
• Develop and maintain the brand book, messaging framework, and content guidelines that Vertical Marketing, Channel Marketing, Digital, and regional teams ladder into
• Lead the development and execution of ViewSonic’s global integrated campaigns that span verticals and reach general-market audiences not addressed by vertical demand-gen programs
• Drive ViewSonic’s always-on general-market presence through brand and category storytelling — building visibility with buyers outside of vertical-specific motions
• Bring a merchant mentality to campaign planning: partner with Sales, the CRO, and Product Management to translate commercial priorities (launches, category pushes, sell-through targets) into integrated marketing air cover with measurable ROI
• Build and operate the global content engine — hero assets, master decks, web hubs, anchor content, and regional activation kits — that Vertical Marketing Managers and regional teams adapt locally
• Develop integrated campaign briefs and global activation kits that the Social Media Manager and regional teams use to drive platform- and market-specific execution
• Convene the Vertical Marketing Managers (Education, Business, Government, Consumer) and regional marketing leads around shared global campaign moments, preserving their audience and regional autonomy while ensuring one consistent brand frame
• Partner with the Digital Marketing team — including the Social Media Manager — to ensure brand campaigns and integrated initiatives are amplified consistently across social, paid, web, and email channels globally
• Manage external creative, content, media, and agency partners to deliver world-class integrated campaign work on time, on brand, and on budget
• Define and measure global brand health, share-of-voice, integrated campaign reach, and contribution to commercial outcomes; report results to senior leadership and use insights to sharpen future investment

Your Profile

• BA in Marketing, Communications, Business Administration, or related field; MBA or equivalent commercial experience preferred
• 7+ years of progressive experience in brand marketing, integrated marketing, or global campaign management, ideally within a global technology, consumer electronics, or B2B/B2C hardware business
• Experience leveraging AI tools (e.g., Claude, Gemini, Copilot) to enhance productivity and streamline workflows
• Demonstrated track record of building and scaling global integrated campaigns from strategy through creative development, execution, and measurement
• Strong commercial instincts and a merchant mentality — comfortable in Sales and CRO conversations; fluent in product, category, pricing, and margin dynamics
• Proven ability to lead and align cross-functional, matrixed teams without direct authority — particularly across vertical marketing, channel marketing, digital, product, and regional organizations
• Excellence in creative direction, brand storytelling, and content systems thinking; able to define a voice and operationalize it at scale across regions and channels
• Experience building and managing global-to-regional content frameworks and activation kits across multiple regions (e.g., LatAm, EMEA, APAC, North America)
• Data fluency — comfortable defining and reporting on brand and campaign measurement frameworks (awareness, share-of-voice, campaign reach, lift, attribution to revenue)
• Excellent written and verbal communication and stakeholder management skills; able to convene senior partners around a single, shared brand frame
• Comfortable with ambiguity and thrives in a fast-paced, entrepreneurial environment

What’s In It For You

• Medical, Dental and Vision insurance options
• 401k with company match
• Paid Time Off
• Company provided equipment

Work Environment & Requirements

• Office Presence: Hybrid: 3 days in office, 2 days local offsite
• Environment: Normal office conditions.
• Physical Effort: Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Hazards: Negligible, little or no exposure to hazards

At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.